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Press Release


Southeast Medal Finals

Maclay Region 3 Final Podium

Southeast Medal Finals

Southeast Medal Finals

Southeast Medal Finals

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Southeast Medal Finals Looks Toward 2016 Following Highly Successful Third Year

Written by: Emily Riden
Client: Southeast Medal Finals
Release Date: 2015-10-09

Jacksonville, FL –October 9, 2015 – In the three years since its initial inception, the Southeast Medal Finals has grown exponentially and has continued to make improvements each year. Now, with the 2015 horse show in the books, the management team is reflecting on the success of the 2015 show and already looking toward improving for 2016. 

Held from Sept. 17 –20, 2015 at the Jacksonville Equestrian Center, this year’s Southeast Medal Finals welcomed a record number of entries including 55 riders in the ASPCA Maclay Region 3 Finals and 92 entries in the Phelps Media Group Junior Medal Final. 

“I thought the Southeast Medal Finals this year was even better than years past, and I think that’s what’s going to keep happening,”said event organizer and manager James Lala of Lala Land Productions LLC. “We had such a large growth from the year before.We handled the growth as well as possible this year, and we’ll be making adjustments to the schedule to better accommodate hopefully even larger numbers next year.”

The largest class of the show, the Phelps Media Group Junior Medal Final, saw 92 entires compete, but none topped the very first in the ring, young rider Summer Hill who scored a 90 and remained unbeaten for the duration of the class. 

"She came straight in and delivered a just beautiful round," said judge Jen Drahan. "She scored 90, but had she gone later in the class that might have even been a 92.” 

Drahan continued, “As judges, we were commenting to each other on how nice the quality of horses and riders was. The numbers were huge, and we saw so many nice horses and riders.”

“James has done an incredible job of turning the Southeast Medal Finals into one of the top regional medal finals in such a short time,”said Mason Phelps, president and founder of Phelps Media Group and the co-founder of the New England Medal Finals. “I’m happy that Phelps Media Group can have involvement in the event, particularly as it just continues to get better and better.”  

In the field of 55 entries for the highly competitive ASPCA Maclay Region 3 Finals, the win went to Ashton Alexander, with Jordyn Katz and Mary Elizabeth Cordia rounding out the top three. 

While the Maclay Region 3 Finals plays a large and integral part in the Southeast Medal Finals, the show prides itself on being able to offer Medal Finals for riders competing at all levels.  

“We’re providing an event that’s prestigious and competitive but also attainable,” Lala said. “I work with a lot of trainers and hear their needs for their clients, and I’ve tried to create an event that caters to those needs.” 

This year, the Southeast Medal Finals offered Junior, Adult, 2’6” Children’s, 2’6”Adult and Pony Medal Finals, as well Junior, Low Amateur-Owner, High Adult, High Children’s, Low Adult, Low Junior and Low Children’s Jumper Finals. This is the first year that the Southeast Medal Finals offered separate Child and Adult classes in all finals, as well as offering the Low Junior and Low Amateur Jumper Finals for the first time, all of which were met with rave reviews. 

All of the Medal Finals classes were live streamed from where they were held in the expansive coliseum at the Jacksonville Equestrian Center, with course designer Phil DeVita working to help set the tracks. 

“The main ring is incredible. I was happy to be able to use the whole ring,”DeVita said. “That ring is about 300’by 150’. It’s such a big, nice open ring. I do a lot on my diagonals and a lot of serpentines, so it worked out great for me. I enjoy building in there; it’s a fun ring and a fun show. James offers a division for any and everyone.”  

In addition to a full list of classes and finals catering to all, the Southeast Medal Finals continues to expand its prize offerings, sponsors and exhibitor hospitality –all parts of the horse show experience that Lala places large value on. 

On Friday afternoon of the show, nearby Geddaway Farm hosted an exhibitor barbecue, and before the Maclay Regional Finals, Hadfield Saddlery presented a brunch spread for exhibitors and spectators a like. 

Few exhibitors should have gone home empty handed thanks to the support of generous sponsors. Numerous prizes were awarded including scrim sheets from the Riding Habit and Ovation, GGT Footing saddle pads, custom Southeast Medal Finals belts made by Boy-O-Boy Bridleworks, customized phone power charging banks, Dover Saddlery gift certificates, gold, silver and bronze winners medals and much more. 

“GGT generously sent us 300 golf towels,”Lala said. “To have some fun, I named them the Maclay Regionals crying towels, and they were a big hit; I believe you have to have some fun while still competing at your best.” 

Cynthia Brewster-Keating of GGT Footing added, “I believe in giving back to the industry, especially to the young junior riders that will be our future Olympians. As a company as a whole, we like to support high-end, quality events —in particular, ones that are for these junior riders that are doing the medals. I thought James [Lala] did a great job. They had adorable prizes!” 

Those sorts of prizes, fun and enjoyment are what Southeast Medal Finals hopes to continue to provide for exhibitors, while also offering the highest quality of competition. 

“Hopefully everyone left there happy and felt like it was a quality event,”DeVita said. “That’s my goal –just to make sure that we do all that we can to make things happen and do it right, and that people are leaving feeling like they were part of something special.”  

As Southeast Medal Finals heads into 2016, the show is already proud to have added additional horse shows to its list of eligible qualifying shows and hopes to continue to see that list expand. To learn more about qualifying for the 2016 Southeast Medal Finals and the event itself please visit or find the show on Facebook here.   

2016 Southeast Medal Finals Sponsors
Southeast Medal Finals wishes to thank the sponsors already planning to return in 2016! 


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