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The 2016 Team Purina has been working on perfecting their quadrille. Photo by Annan Hepner.

Team Purina, winners of the 2015 Challenge of the Americas. Photo by Alexandra Lynch.

Click on the above photos for details and a high resolution version.

Photographs may be used free of charge only in relation to the PMG press releases they pertain to.

Longtime Patron Purina Animal Nutrition Returns as Team Sponsor for Challenge of the Americas

Written by: Annan Hepner
Client: Challenge of the Americas
Release Date: 2016-02-15

Wellington, FL - February 15, 2016 – Purina Animal Nutrition, a supporter of Challenge of the Americas since 2006, has returned this year as a team sponsor to back a group of six top riders performing a Grand Prix dressage quadrille. Known for their research and commitment to equine nutrition, Purina Animal Nutrition is proud to sponsor the first-class event that raises funds for breast cancer research.

“We are honored to be a part of the Challenge again this year,” said Shiela Conde, Purina Animal Nutrition’s equine and sales specialist of South Florida. “It truly has significant value to the community, and year after year it is a quality event for an important cause which brings everyone together with entertainment.”

The 2016 Challenge of the Americas will be held March 11 at 5:30 p.m at the International Polo Club Palm Beach in Wellington, Florida. Proceeds support the Breast Cancer Research Foundation through their partner Play for P.I.N.K.

“Many of us have experienced someone in our life that has struggled with cancer, so it does become personal for us,” Conde explained. “Every person that is a part of Challenge is there because they truly admire, respect and believe in it.”

Team Purina won last year’s Challenge and the team this year is practicing hard to defend their title. The 2016 Team Purina consists of Shelly Francis, Kasey Perry-Glass, Kim Herslow, Betsy Steiner, Pamela Goodrich, and Jennifer Marchand. Terry Ciotti Gallo is the choreographer and coach with the help of Bill Warren.

With an exciting lineup of top dressage riders and horses preparing some of the most advanced quadrilles to date, as well as a talented group of show jumping athletes, the 2016 Challenge is not to be missed!

“It’s always beautiful, fun and it brings the best energy from everyone,” Conde said. “I think that the dedication and the true commitment from everyone involved is what makes this event so unique. It really does unite people. Every year they host a nicer event than the year before!”   

Fast Facts: 2016 Challenge of the Americas

When: Friday, March 11, 2016
5:30 p.m.     Cocktails and hors d'oeuvres
6:00 p.m.     Opening ceremonies
6:10 p.m.     Challenge of the Americas Competition
7:30 p.m.     Award Presentation
7:45 p.m.     The Challenge Gala: Dinner and Dancing

International Polo Club Palm Beach
3667 120th Avenue South
Wellington, FL 33414

Ticket Information:
Mary Ross
Challenge of the Americas website

Ticket Prices:
VIP Tables of 10: price includes competition and gala dinner and dancing         
Gold Patron: $6,500 per table
Silver Patron: $4,500 per table
Bronze Patron: $2,500 per table
Partners for Pink: $1,500 special sponsorship package that includes two VIP tickets along with advertising and media promotion
Individual seating: $250 per person
General admission seating: $20 per person at the gate
General admission is free for children 12 and under

Media Contact:
Phelps Media Group
Annan Hepner
(561) 753-3389



The Challenge of the Americas Beneficiary:
The Breast Cancer Research Foundation through their partner Play for P.I.N.K.
Play for P.I.N.K. website:
BCRF website:

International Polo Club Palm Beach
Purina Animal Nutrition
The Seley Parker Group of Merrill Lynch
Havensafe Farm
Cherry Knoll Farm
Cunningham & Cunningham
Back on Track

Partners for Pink:
The Tackeria
Weiss Family Chiropractic Center
Laura King Hypnosis
Flamingo Clay Studio
Suzanne Dansby of Dancing Horse Farm
Wellington Classic Dressage


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