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Team Back on Track practicing their quadrille. Photo by Emily Riden.

Team Back on Track. Photo by Emily Riden.

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Back on TrackŪ Proud to Help Conquer Cancer by Sponsoring Challenge of the Americas

Written by: Ilana Cramer
Client: Challenge of the Americas
Release Date: 2016-03-03

Wellington, FL - March 4, 2016 - Back on Track® has shown their determination to fight breast cancer by renewing their support for the Challenge of the Americas (COTA). Set for March 11 at the International Polo Club Palm Beach in Wellington, Florida, the Challenge will be an exciting evening of equestrian entertainment.

The Challenge brings together elite international dressage and show jumping riders for a competition that assists The Breast Cancer Research Foundation (BCRF) through their partner Play for P.I.N.K. (Prevention, Immediate Diagnosis, New Technology, Knowledge). The event provides much-needed funding for lifesaving research.

Back on Track® combines modern textile technology with traditional Chinese medicine, creating products that help people, horses and dogs achieve a more active and comfortable life. Bo Lofvander, owner of Back on Track®, is proud to continue his backing of an event that raises funds for an important cause close to his heart.

“Breast cancer is something that can hit every family,” Lofvander said. “I have some close friends who have survived and other close friends who did not survive.”

Not only is COTA a spectacular event to watch, but it also offers the opportunity to bid on live and silent auction items.

“They have a great auction, and it’s fun to bid,” Lofvander said. “You can pay a little bit more because you know that every cent goes directly to a wonderful cause. I think it’s a great event!”

Lofvander tips his hat to the international dressage riders who make this event so successful by finding time in their busy schedules to train their top horses for the Challenge

“I think they put on an amazing show,” he said. “I’ve been to a few of the team's’ training sessions, and the riders put a lot of thought and a lot of hard training into their routines. I don’t ride myself, but I know the freestyles they create require coordination and practice.”

Lofvander continued, “As a sponsor, we write the checks, but the riders sponsor with their time and their horses. Hats off to Mary Ross and everybody involved in putting on this event. I’m happy to do my little part.” 
Fast Facts: 2016 Challenge of the Americas

When: Friday, March 11, 2016 
5:30 p.m.     VIP Cocktails and hors d'oeuvres 
6:00 p.m.     Opening ceremonies 
6:10 p.m.     Challenge of the Americas Competition 
7:30 p.m.     Award Presentation 
7:45 p.m.     The Challenge Gala: Dinner and Dancing
International Polo Club Palm Beach
3667 120th Avenue South
Wellington, FL 33414

Ticket Information:
Mary Ross 
Ticket Prices:
VIP Tables of 10: price includes competition and gala dinner and dancing         
Gold Patron: $6,500 per table 
Silver Patron: $4,500 per table
Bronze Patron: $2,500 per table
Partners for Pink: $1,500 special sponsorship package that includes two VIP tickets along with advertising and media promotion
Individual seating: $250 per person 
General admission seating: $20 per person at the gate
General admission is free for children 12 and under

Media Contact:
Phelps Media Group 
The Challenge of the Americas Beneficiary: 
The Breast Cancer Research Foundation through their partner Play for P.I.N.K.
Play for P.I.N.K. website:
BCRF website:


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