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Press Release


A dressage quadrille performs at the Challenge of the Americas in 2015.
Photo by Mary Adelaide Brakenridge.

Team Purina practicing their choreography at Havensafe Farm. Photo by Annan Hepner.

Click on the above photos for details and a high resolution version.

Photographs may be used free of charge only in relation to the PMG press releases they pertain to.

Challenge of the Americas Recognizes Cherry Knoll Farm and Havensafe Farm as Dedicated Sponsors

Written by: Annan Hepner
Client: Challenge of the Americas
Release Date: 2016-03-08

Wellington, FL - March 8, 2016 - Havensafe Farm and Cherry Knoll Farm have continued their longstanding support of the Challenge of the Americas (COTA) in 2016, showing their commitment to the cause of breast cancer awareness and research. With the help of donors like these, COTA is able to put on a spectacular event each year that raises funds for the Breast Cancer Research Foundation (BCRF) through their partner Play for P.I.N.K. Since its inception in 2002, the Challenge has raised over $3 million to help the fight against breast cancer.

Betsy Juliano, owner of Havensafe Farm in Wellington, Florida, and Middlefield, Ohio, sees COTA as an opportunity for many community members to recognize the importance of working toward a cure for breast cancer.  

"It's just a really wonderful community event for all of us to pause and reflect on the disease of breast cancer and share our experiences with it, whether they are sad or hopeful experiences," Juliano said. "Elevating awareness results in education, and education results in much more success in finding a cure."

Juliano, who serves as secretary of the United States Equestrian Team (USET) Foundation, became involved with the Challenge nine years ago when she bought her farm in Wellington, Florida. She continued the tradition of hosting practices for Team Purina at the facility and has enjoyed seeing each year's team develop their quadrille.

"It's always such a great evening for our entire equestrian community," she said. "I'm looking forward to seeing how the Team Purina quadrille goes because I've been watching them practice and they look really great!"

Juliano lost her closest friend of 40 years to breast cancer and said her involvement is in honor of her friend as well as everyone whose lives have been affected by the disease.

"A disease like this has the unfortunate consequence of making us feel helpless," she noted. "The Challenge of the Americas provides all of us with the opportunity to do something to help. Whether you're a rider, a spectator, a donor or a sponsor, it gives us the chance to say we're not victims; we're going to participate in this event and do something to help."

She continued, "There is a tremendous effort made by many people to put on this event. All of us are grateful to all of them. I think it is really a unique event in our equestrian world in that it coordinates so many volunteers who really are committed to the cause."

Like Juliano, Margaret Duprey is committed to supporting COTA, believing the cause is an important one. Duprey is the owner of Cherry Knoll Farm, which specializes in black Angus cattle as well top high performance horses in the hunter/jumper, dressage and para-equestrian dressage disciplines.

"I support this event because breast cancer is so prevalent in women today," Duprey said. "Breast cancer has touched everybody - some friend or family member has been affected.The story still needs to be told. There is always more that we can do."

During the winter Duprey, a trustee of the USET Foundation, competes at the Adequan Global Dressage Festival. She has been involved with the Challenge of the Americas for many years.

"The camaraderie that everybody has to support the research for breast cancer is amazing, and you can really feel that at the event," Duprey said. "I think it is great to see everybody come together to fundraise for breast cancer research. I hope that the community comes out and supports the event and has a good time!"  

With an exciting lineup of top dressage riders and horses preparing some of the most advanced quadrilles to date, as well as a talented group of show jumping athletes, the 2016 Challenge is not to be missed. All ages are invited to watch under the lights at International Polo Club Palm Beach. General admission seating, available at the door, is $20 per person, and children 12 and under are admitted free. VIP tickets, available for purchase online via the Challenge of the Americas website, include dinner and dancing at the Challenge Gala.

Fast Facts: 2016 Challenge of the Americas

When: Friday, March 11, 2016
5:30 p.m.     VIP Cocktails and hors d'oeuvres
6:00 p.m.     Opening ceremonies
6:10 p.m.     Challenge of the Americas Competition
7:30 p.m.     Award Presentation
7:45 p.m.     The Challenge Gala: Dinner and Dancing
International Polo Club Palm Beach
3667 120th Avenue South
Wellington, FL 33414

Ticket Information:
Mary Ross
Challenge of the Americas website

Ticket Prices:
VIP Tables of 10: price includes competition and gala dinner and dancing         
Gold Patron: $6,500 per table
Silver Patron: $4,500 per table
Bronze Patron: $2,500 per table
Partners for Pink: $1,500 special sponsorship package that includes two VIP tickets along with advertising and media promotion
Individual seating: $250 per person
General admission seating: $20 per person at the gate
General admission is free for children 12 and under

Media Contact:
Phelps Media Group
Annan Hepner
(561) 753-3389



The Challenge of the Americas Beneficiary:
The Breast Cancer Research Foundation through their partner Play for P.I.N.K.
Play for P.I.N.K. website:
BCRF website:

International Polo Club Palm Beach
Purina Animal Nutrition
The Seley Parker Group of Merrill Lynch
Havensafe Farm
Cherry Knoll Farm
Cunningham & Cunningham
Back on Track
Diamante Farms Dressage

Partners for Pink:  
The Tackeria
Weiss Family Chiropractic Center  
Laura King Hypnosis  
Flamingo Clay Studio
Suzanne Dansby of Dancing Horse Farm  
Wellington Classic Dressage
Tree Free Wood LLC
Oak Meadows Farm
Serenity Insurance Agency
Betsy Lindsay, Inc
JetStream Ground Services, Inc
Horsepower Team of BHHS Florida Reality 
Kimberly Dianne Ritchie  


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