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Press Release


North Face Farm's Jake Haas with Erin Haas on Coachella at the 2015 Great Lakes Equestrian Festival.

Alliy Moyer riding Carlson at the 2015 Great Lakes Equestrian Festival.

Mimi Gochman with Caldwell and Romance at the 2015 Great Lakes Equestrian Festival.

Peter Pletcher with Ellen and John Eakin and his mount, Thanks For The Gold, at the 2015 Great Lakes Equestrian Festival.

Click on the above photos for details and a high resolution version.

Photographs may be used free of charge only in relation to the PMG press releases they pertain to.

Great Lakes Equestrian Festival Thanks 2016 Sponsors

Written by: Allyson Lagiovane
Client: Morrissey Management Group (MMG)
Release Date: 2016-07-12

Traverse City, MI - July 12, 2016 - The second year of the Great Lakes Equestrian Festival kicked off on July 6 in Traverse City, Michigan. Held at the spectacular Flintfields Horse Park show grounds, the festival boasts footing improvements, weekly nights of entertainment, and an all-new August addition to feature FEI competition.

The success of the Great Lakes Equestrian Festival would not be possible without the generous support of its sponsors, including North Face Farm, Meijer, Equithrive, the Gochman Family, Hillside Farm, the Moyer Family, Peter Pletcher and PJP Farm, Wrenwood Farm, and Polyglycan's ArthroDynamic Technologies.

North Face Farm is owned and operated by the Haas family, Jake and Anne Haas, along with their daughters Sarah and Erin. In addition to the family's farm's endeavors, Anne Haas runs a popular mobile boutique, Bead by Bead, that will be a feature vendor at this year's festival. The Haas family will be sponsoring the $50,000 Grand Prix of Traverse City set to run on Sunday, July 10.

"The idea of having some major shows in Michigan was important to me," said Jake Haas of North Face Farm. "With the Morrissey's involved, they've taken it to the next higher level of having top-quality circuits through northern Michigan almost through the entire summer now, which is great, and it's a no brainer to sponsor that kind of a thing."

Meijer is a family owned retailer based out of Grand Rapids, Michigan, operating over 210 super centers and grocery stores throughout Michigan, Ohio, Indiana, Illinois, and Kentucky. The store's concept mixes retail with food, hardware, automotive electronics, apparel, garden centers, and a pharmacy, offering customers a one-stop-shop for any of their needs. Meijer will sponsor the Week 4 Grand Prix.

"We were very excited to have a company like Meijer joining us as one of our corporate sponsors during our inaugural year," said Matt Morrissey, the Show Manager. "They are a world class, well-run company with a fabulous philosophy, not unlike our own. They, too, believe in giving back to the community. To see them back again shows their support for what we're doing here in the Traverse City area. We are thrilled to welcome them back!"

Equithrive® is the global leader in Resveratrol therapy for horses. The company's flagship product, Equithrive® Joint, recently has been proven to reduce lameness, inflammation and oxidative stress in performance horses in multiple university studies. The company developed Equithrive® Joint to support healthy joint function in horses during aging, training and competition. Equithrive® Joint is recommended by veterinarians; compliant with FEI and USEF regulations; and, can be used safely on a long-term daily basis without the side effects of NSAIDs.

"We are so excited to be sponsors of a world-class hunter jumper horse show," Dr. Patrick Lawless said. "Great Lakes is an exceptional event that provides the best for both horse and rider which clearly matches our mission - To provide the most advanced and scientifically proven products for horses to help keep them sound, healthy and happy. I'm looking forward to watching a wonderful competition with high-performing horses and riders and having the opportunity to meet with competitors to answer any questions they may have about Equithrive®, how it can help their horses, and what they are looking for in a joint supplement."The Gochman family is based out of their Wellington, Florida farm, Baxter Hill. From their top quality management to their top quality competition horses, the Gochman family never ceases to impress in and out of the show ring.

Becky Gochman said, "We love to come to the GLEF shows mostly because of the beautiful area, and Michigan has been a welcome part of our summers for many years. We continued our sponsorship because we felt so strongly about the beautiful care of the horse show grounds and wanted to show support from the get go. We were pleased that the management put on a wonderful show last year that was both exhibitor and horse friendly. We plan to hopefully return for many summers to come!"

Heather Irvine, owner and trainer at Hillside Farm, operates out of Bloomfield Hills, Michigan, home to many top riders and horses. Irvine also serves as an R judge for Hunter/Equitation classes and demonstrates her dedication to the industry by volunteering for various committees, including the USHJA National Hunter Derby Task Force, the Judges Task Force, the United States Equestrian Federation Licensed Officials Committee and the National Hunter Committee.

"I think that people need to sponsor and help these shows grow and become a place that is a premier facility that people want to go to," Irvine said. "It's just a great atmosphere; it's a good horse show, it's good competition, and they run the horse show beautifully. We just look forward to coming up and enjoying the up north feel and that we know that they're going to put on the best horse show that they can put on."The Moyer family will be sponsoring the $25,000 U25 Grand Prix that will run during the all-new August addition on August 13. Alliy Moyer has been riding since she was only 6 years old, and her father, Rick Moyer, picked up riding just five years after that. The Moyers have enjoyed riding as a way to bond, and have earned many accolades during their riding careers.
Alliy Moyer said, "We've been going up to Traverse City since I was a little kid and we absolutely love it up there. We've really enjoyed the area and the horse show as a whole; it's a great place. I've heard a lot about all the improvements that are being done for this year and all of the new FEI classes. I think it's going to be really exciting and they're going to have a bunch of new stuff going on and I'm really excited!"Peter Pletcher, owner of PJP Farm, is one of the most successful hunter/jumper trainers in the country and has been at the top of the field for over 30 years. In addition to his own successes, Peter has coached his clients and their horses to numerous national titles and honors. Throughout his career, Peter has been known and appreciated for his amazing riding ability, expertise and fun loving personality.

"It's definitely my favorite summer horse show of all!" Pletcher said. "I think they have excellent footing, I think they run the horse show amazing, and the weather, you cannot beat it. My hats off to Matt [Morrissey] because I think he's done a good job of trying to really listen to people and that's always a nice added bonus when you go to a horse show."

Wrenwood Farm is owned by Jenny Sutton and based in Naples, FL, with barn management and training headed by Kelli McDonald. Wrenwood Farms will be sponsoring the First Year Green Hunter division at this year's Great Lakes Equestrian Festival.

McDonald said, "The reason I love coming up here is not only is it a beautiful venue, as a trainer, what I love is that there is great access to all the rings. Where the office is, where the tents are, and where the rings are, it's just easy. We've been coming up there for years, it's one of the best vacation areas, and a really well run horse show."

ArthroDynamic is a Kentucky-based, privately owned company known for it's top of the line joint formula, Polyglycan. The cutting edge product is injected into the joint to replace damage or lost synovial fluid to assist arthritic or injured equine athletes.

"ArthroDynamic Technologies salutes the entire team presenting the Great Lakes Equestrian Festival this year, and are once again pleased to support their efforts through another year of corporate sponsorship," said F.D. Marcum, President of the company. "Look for our Polyglycan logo on each rider's number, and of course our signage & banners throughout the Festival grounds. We wish competitors and their equine athletes a terrific experience throughout the entire Great Lakes Equestrian Festival."

The Great Lakes Equestrian Festival is set on 88 beautiful acres and showcases five world-class competition rings in addition to spacious schooling rings. The property features don't stop there as the park offers convenient on-site campgrounds, making for a truly unique attendee experience.

For more information, visit

For sponsorship opportunities, please contact Brooke Berganza at

For questions and comments, feel free to contact


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