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Press Release


Georgina Bloomberg

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Georgina Bloomberg Debuts Exciting New Charity Effort – The Rider’s Closet

Written by: Kenneth Kraus
Client: Gotham Enterprizes
Release Date: 2006-09-18

Kenneth Kraus for Phelps Media Group, Inc. International

MEDIA CONTACT: Kenneth Kraus of Phelps Media Group, Inc. at (561) 753-3389 or at

WEB SITE: Phelps Media Group, Inc. International Press Releases and Photos are available for download at HYPERLINK ""

PHOTO CREDIT: Georgina Bloomberg. Photo©2006 by Kenneth Kraus/ This photo may only be used in relation to this press release.

Georgina Bloomberg Debuts Exciting New Charity Effort – The Rider’s Closet

New York, NY – September 18, 2006 - New York City’s Georgina Bloomberg has announced the beginning of a beneficial new charitable project called The Rider’s Closet. “It’s a program to help collect rider’s used show clothes and an assortment of used riding equipment in good quality,” Bloomberg explained. “We’ll then donate the items we collect to the various intercollegiate riding programs.”

“It’s been in the works for a couple of years,” Bloomberg pointed out. “My father had a house that had been sold, and when I began to pack up, I found a closet full of old riding clothes that I had used during my pony days. Most of the clothes were in great shape because I had simply outgrown them. Everything was still in great condition and I really had no idea what to do with them. I wanted to pack them up and give them to somebody, but I had no idea where to turn or what to do.” Bloomberg went on to explain that she found out that she was not alone in this predicament. “I talked to a number of my good friends that had quit riding, and even those that are still in the sport, and I found out that they too had similar closets full of used clothing and equipment, with no outlet to get rid of them.”

Initially Bloomberg thought that the various therapeutic riding programs might be the best outlet. However, as it turns out, most of those programs don’t use show clothes, primarily. It was a conversation with a couple of friends that participate in intercollegiate riding that finally got the ball rolling for Bloomberg. “I was talking to Shayna Silverman, a friend of mine from NYU, and that’s when the idea hit home,” Bloomberg explained. “She had gotten involved in riding at the college level but couldn’t really afford the show clothes. The collegiate programs really don’t get any funding, and finding appropriate clothes is tough for a lot of those hard working college students.”

Former college champion rider John Pigott was instrumental in putting Bloomberg on the right track to get her program kick started. “John put me in touch with Bob Cacchione, who in turn, helped me touch base with Peter Cashman.”

Cashman, as it turns out, runs the U.S. Military riding program and is in charge of the intercollegiate program in the NY area region. Cashman is also deeply involved with Pony Clubs and 4H programs in the area, and as Bloomberg points out, that is a key component to making the Rider’s Closet program work to the fullest. “This gives us an outlet for some of those pony-sized and young junior type clothing and equipment that might be too small for the intercollegiate program,” she said. “So we now have the chance to use everything that’s donated to program.”

“So many of us grow out of our clothes so easily, and we have equipment we no longer need or use, mostly in great condition. Conversely, there are so many people out there that really need decent riding clothes, but can’t afford the equipment and clothing they need. Riding is such an expensive sport,” Bloomberg said. “I knew we could do something about this, it was just a matter of connecting the dots. The Rider’s Closet connects all of those dots.”

The program is underway. Those that would like to donate can either ship the clothes and equipment directly to Bloomberg for distribution, or pick ups at area locations can be arranged.

“We can use everything! Shirts, gloves, sticks, spurs, breeches, boots and even schooling apparel and chaps,” she said. “If it’s something a rider has grown out of, something they no longer use – as long it’s in a good, usable condition, we can use it all and we promise we will put it to good use.”

Bloomberg points out that for now anyway, they won’t be collecting any tack or horse equipment. “We’re just going with rider gear to start. And, really, the only item we can’t take in is helmets of any kind, because of the various safety concerns regarding headwear.”

“And everything is tax deductible,” Bloomberg smiled.

Bloomberg said that while this will begin as a regional project in the Northeast, there’s no reason it can’t go nationwide. “We’re excited about getting started, and I see no reason why this program won’t be a huge success, and won’t be able to encompass any program that might need what we’ve got to offer.”

Clothes and equipment can be sent to:

The Rider’s Closet
Attn: Georgina Bloomberg
Gotham North
741 Titicus Road
North Salem, NY 10560

“I hope people will take the time to go through their riding clothes and pack up some stuff and send it our way,” said Bloomberg. “They should know it’s going to go a good home and to a great cause. We have the ability to change people’s lives by helping to reduce their costs. Hopefully, through this effort we can help someone keep showing and riding, someone who might otherwise not be able to afford it.”

PHOTO CREDIT: Georgina Bloomberg. Photo ©2006 by Kenneth Kraus/ This photo may only be used in relation to this press release.


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