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Alltech’s LIFEFORCE Named Official Equine Supplement of the 2011 Gene Mische American Invitational, presented by G & C Farm

Written by: Phelps Media Group, Inc.
Client: Morrissey Management Group (MMG)
Release Date: 2011-03-23

Tampa, Florida – March 24, 2011 - Stadium Jumping, Inc. announced today that Alltech, the sponsors of the highly acclaimed Alltech FEI World Equestrian Games, held this past October in Lexington, Kentucky, has partnered with this year’s $200,000 Gene Mische American Invitational, presented by G & C Farm.

Their popular product, LIFEFORCE™ has been named the Official Equine Supplement Sponsor of this year’s event.

LIFEFORCE™ is a daily natural nutritional supplement designed for all horses at every stage of life, whether they are breeding, pleasure, or performance animals. Daily supplementation helps create an ideal digestive environment to promote overall nutrient absorption, support immune function, and optimize overall performance. 

Michael Morrissey, President of Stadium Jumping, Inc, stated, “We are honored that Alltech has agreed to join forces with us at this year’s American Invitational. A quality event like this is the perfect match for a quality product like LIFEFORCE™. We welcome them to our team as the Official Equine Supplement Sponsor.”

“Following the successful 2010 Alltech FEI World Equestrian Games this past October in Kentucky, Alltech is committed to its support of the equestrian sport,” said Steve Elliott, Global Equine Director for Alltech. “We are honored to be involved in the “Super Bowl” of Show Jumping with LIFEFORCE™ as the “Official Equine Supplement Sponsor of the 2011 Gene Mische American Invitational.”‬

LIFEFORCE™ is available in 5 kg pails, which provide a 90-day supply, or a 1.7 kg pouch providing a 30-day supply. For more information and for purchase, please visit: or contact:

Jodi Crowley, Florida LIFEFORCE Sales Manager, 813-465-2920,

Lyndsey Jordan, Kentucky LIFEFORCE Sales Manager, 859-881-2287,

Alltech’s Customer Service at 1-888-636-3302.

The $200,000 Gene Mische American Invitational, presented by G & C Farms, at Raymond James Stadium, often called the "Super Bowl of Show Jumping," brings together a star studded international group of equestrians to compete for one of the greatest titles in all of show jumping.

The event takes place on Saturday, April 9, 2011 at 7:30 p.m. The gates at Tampa's Raymond James Stadium open at 6:30 p.m. Included will be the always popular public course walk, during which the award winning Glee Show Choir from Tampa’s King High School will perform.

Prior to the event, parking lot #6 will open at 3:30 pm for a special Mane Event Party, featuring a JustWorld Horseless Horse Show hosted by Q105 radio’s Nikki Cruz and the Q105 mobile station.

Also on the evening agenda will be the elegant Parade of Breeds, a Segway demonstration of the course walk will take place and the Tampa Police Mounted Patrol Color Guard will be on hand as well.

Just prior to the jump-off, there will be a special performance by Arabian Nights. Also featured that night will be the 2011 Show Jumping Hall of Fame Induction Ceremony and presentation of the USET Foundations Maxine Beard Award for Developing Riders in Grand Prix sports. Prizes will be awarded for the winning riders' cheering sections. Each section of the Stadium will be assigned a rider before the Parade of Riders, later, those sitting in winning section will receive a prize.

Tickets on sale now at

For more information, call (800) 237-8924.

About Alltech:

Founded by Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with more than 30 years’ experience in developing natural products that are scientifically proven to enhance animal health and performance. With more than 2300 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia. For further information, visit For media assets, visit


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