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RSL HindBoot by EquiFit

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EquiFit Joins Forces with $200,000 Gene Mische American Invitational, presented by G & C Farm as the Official Horse Boot and Legware

Written by: Kenneth Kraus
Client: Morrissey Management Group (MMG)
Release Date: 2011-04-06

Tampa, FL – April 6, 2011 – Stadium Jumping, Inc. announced today that EquiFit has been named as the Official Horse Boot and Legware provider for this year’s $200,000 Gene Mische American Invitational, presented by G & C Farm.
Beginning with the introduction of its flagship product, ShouldersBack a decade ago, EquiFit, inc. has been committed to seeking new ways to help horses and riders perform, recover, be comfortable and succeed at all levels of the sport. EquiFit’s materials, including its unique T-Foam core, originate in the human/medical market which means that they meet the highest possible standards and provide horses with unsurpassed support, comfort and protection.
EquiFit’s President, Alexandra Cherubini, talked about the partnership with the American Invitational. “We’re thrilled to be a part of this great American show jumping classic. We feel that our products stand alone at the top of the equestrian industry for their quality and popularity, so it’s only fitting that we join forces with Stadium Jumping to support the nation’s premiere show jumping competition, the Gene Mische American Invitational.”
Cherubini explained that the top three riders in this year’s Gene Mische American Invitational will be well rewarded for their efforts on Saturday night. “For the top three finishers, we are sending a pair of our AgSIlver T-Foam StandingWraps and also our popular T-Sport Wraps. We’re really excited about being able to give these great riders a chance to use our brand new RSL HindBoot,” she smiled. “This product hasn’t even gone to the stores yet, so EquiFit is thrilled to be able to get this brand new, groundbreaking item in the hands of the top three finishers.”
A genuine commitment to horses and riders drives EquiFit to seek new and better ways to help them perform, recover, be comfortable and succeed at all levels. Our unique blend of ingenuity and horse world expertise allows us to continuously adapt premium innovations in healthcare and fitness to the needs of equestrians.
The result: distinctive products for high performance, both in and out of the ring.
Recently, EquiFit introduced the all new RSL HindBoot™, the next generation of hind performance boots.
Developed in conjunction with top professionals, EquiFit’s new RSL HindBoot encourages a superior jump and overall performance. Currently the only boot featuring removable ‘pressure points’ to adjust to each horse’s needs, the RSL HindBoot aids in creating a more animated canter, and helps the horse follow through with the hind legs while jumping. Tidy and unobtrusive, the clean lines and classic EquiFit design of the boot coordinate seamlessly with the rest of the T-Boot Series.
The new RSL HindBoot follows closely on the heels of the debut of the AgSilver T-Foam StandingWraps. The wraps, added to the company’s innovative product line late last year, combine their unique T-Foam with other best-in-class materials to create an excellent horse care product.
“We worked closely with countless professional riders and equine caregivers over the past four years to understand what they needed in an ideal standing wrap, and in the subsequent development and refinement of this product,” said Cherubini. “We are excited about the result - the best quality product available to treat your horse after workouts, in recovery or simply for added support.”
All EquiFit products are made in the USA. “We could save money and produce more products overseas,” Cherubini noted. “Instead, we are proud that our products and materials keep jobs in the USA and ensure labor standards are met with oversight and care.”
For more information call 877-437-8434 or visit EquiFit online to review their entire product line, available at fine equestrian retailers nationwide.
The $200,000 Gene Mische American Invitational, presented by G & C Farms, at Raymond James Stadium, often called the "Super Bowl of Show Jumping," brings together a star studded international group of equestrians to compete for one of the greatest titles in all of show jumping.
The event takes place this Saturday night, April 9, 2011 at 7:30 p.m. The gates at Tampa's Raymond James Stadium open at 6:30 p.m. Included will be the always popular public course walk, during which the award winning Glee Show Choir from Tampa’s King High School will perform.
Prior to the event, parking lot #6 will open at 3:30 pm for a special Mane Event Party, featuring a JustWorld Horseless Horse Show hosted by Q105 radio’s Nikki Cruz and the Q105 mobile station.
Also on the evening agenda will be the elegant Parade of Breeds, a Segway demonstration of the course walk will take place and the Tampa Police Mounted Patrol Color Guard will be on hand as well.
Just prior to the jump-off, there will be a special performance by Arabian Nights. Also featured that night will be the 2011 Show Jumping Hall of Fame Induction Ceremony and presentation of the USET Foundations Maxine Beard Award for Developing Riders in Grand Prix sports. Prizes will be awarded for the winning riders' cheering sections. Each section of the Stadium will be assigned a rider before the Parade of Riders, later, those sitting in winning section will receive a prize.
Tickets on sale now at
For more information, call (800) 237-8924.


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