From Hunters and Jumpers... to Dressage and Polo
Equestrian Marketing, Public Relations and Event Management

Facebook   Twitter   Pinterist
Equestrian Photography
Join our Mailing List
Powered by ConstantContact

Phelps Media Group is a public relations and marketing firm dedicated to the promotion and success of the equestrian industry.

Press Release


Louise Serio and Phillipa earned the High Performance Hunter Championship at the Kentucky Spring Classic.

Click on the above photos for details and a high resolution version.

Photographs may be used free of charge only in relation to the PMG press releases they pertain to.

Six Tricolors for Louise Serio and Derbydown at Kentucky Spring Horse Shows

Written by: Heather Bellock
Client: Derbydown
Release Date: 2011-05-24

Lexington, KY– May 24, 2011 – It was an excellent two weeks for the horses and riders of Derbydown during the Kentucky Spring Horse Shows, held May 11 – 15 and May 18 – 22, 2011, at the Kentucky Horse Park in Lexington, KY. Professional rider Louise Serio took home six tricolor ribbons during the two week’s of competition. Serio also placed in the Top 10 with Rock Star during the $15,0000 USHJA International Hunter Derby held on Saturday May 14, 2011 during the first week of competition.

During the Kentucky Spring Classic, Serio took home the championship title in the High Performance Hunter Division, aboard Phillipa owned by Jennifer Burger. Serio and Phillipa earned three blue ribbons and two yellow ribbons throughout the division.

“Phillipa was recently purchased from McLain Ward for Louise to work towards doing the Hunter Derby classes. We have been getting used to her in Virginia and Kentucky doing the High Performance Hunters and the Regular Conformation Hunters,” said Burger. “I have seen huge progress. Every time she walks into the ring she relaxes more and more and takes on the hunters role. We are thrilled with her and Louise is doing a beautiful job with her. We are eyeing the Derby at Devon.”

Serio also earned the championship honors in the High Performance Hunters during the first week with Bridget Hallman’s Do Tell. Serio picked up two first place ribbons and two second place ribbons with Do Tell to secure the championship prize. Serio commented, “Do Tell just needs a subtle ride. He’s not sensitive, but you have to think a little and all your pressures have to be very light.”

Serio was also awarded the championship honors in the Second Year Green Working Hunter Division, with Susanne Stroh’s Sigfried. The new partnership between Serio and Sigfried proved to be successful. They earned two first place ribbons and three third place ribbons to secure the championship. Serio will continue to show Sigfried at the Devon Horse Show.

“This was my first time showing him, but I felt a lot more comfortable the second week and knew him a little bit better,” said Serio. “He was back into the groove after a break since Florida. He is really nice to ride, he is very brave, honest, and careful. I thought my rounds were really good and consistent.”

The talented rider also took home two reserve championship ribbons in First Year Green Working Hunter Division during the first and second week of competition. Serio piloted Jennifer Burger’s, Rock On to the reserve championship title during the first week with top ribbons throughout the division. The second week of the show, the duo was right back at it, taking home two blue ribbons over fences.

Serio earned the reserve championship honors in the Green Conformation Hunters as well with Deer Hill Farms’ Black Tie. They earned a blue, three reds, and a yellow ribbon during throughout the division.

In the Green Conformation Hunter Division, Serio showed Black Tie, owned by Deer Hill Farm, to the reserve championship prize after earning a blue, three reds, and a yellow ribbon throughout the division.

“Black Tie was great. I thought he might be a little spooky with all the new things out there, but he was awesome,” noted Serio. “He is fun to ride; he is scopey and honest and is just quite a nice horse.”

The Kentucky Spring Horse Shows are always a stop for the Kennett Square native, who enjoys the unique atmosphere the Kentucky Horse Park provides. “I love that it’s a horse park and horse facility,” she commented. Serio and Derbydown are now gearing up to head to the Devon Horse Show in Devon, PA.

About Louise Serio and Derbydown:

Owned and operated by top hunter trainer Louise Serio, Derbydown is nationally recognized as one of the foremost show hunter barns in the country. It is a training, boarding, showing and sales business with a multi-level horse facility providing all levels of instruction to A-quality showing in Kennett Square, PA. Serio began training at Derbydown in 1975 and she consistently trains and rides champions in every division at the most prestigious shows on the East Coast, as well as traveling the country to judge at those top shows in which she is not competing. Some of her championship mounts include Gray Slipper, Dream Date, Red Panda, LaFayette and Hat Trick. Most recently, Serio was victorious in the 2011 WCHR Pro Hunter Classic aboard Castle Rock at the Winter Equestrian Festival.

For more information please visit

Photo Credit: Louise Serio and Phillipa earned the High Performance Hunter Championship at the Kentucky Spring Classic. Photo By: Holly Whiteman/PMG. Photograph may be used only in relation to this PMG press release.


Home | What We Do | Our Clients | Releases | Meet the PMG Staff | Contact Us
Photo Gallery | Featured Articles | RSS |

© 2020 Phelps Media Group, Inc.
12012 South Shore Blvd., Suite 201, Wellington, FL 33414

All photography may only be used in conjunction with a related press release.

We do not sell our email lists or share our lists with other companies or individuals.