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Phelps Media Group is a public relations and marketing firm dedicated to the promotion and success of the equestrian industry.

Press Release


Georgine Bloomberg

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Ariat Donates New Clothing to Georgina Bloomberg’s Rider’s Closet Charity

Written by: Phelps Media Group, Inc.
Client: Gotham Enterprizes
Release Date: 2011-07-11

Brewster, NY – July 11, 2011 – Equestrian apparel company Ariat recently donated over 600 pairs of new riding breeches to The Rider’s Closet at Pegasus Therapeutic Riding, Georgina Bloomberg’s charitable program for riders in need. The Rider’s Closet accepts new or gently used equestrian apparel and sends them to pony clubs, therapeutic riding centers, scholastic teams and individual riders who request show or lesson program clothing and boots.

“I have had the pleasure of working with Ariat for almost five years now,” notes Bloomberg. “I am consistently impressed with not only the products they produce but also with the kindness of those who work with the company. I have really enjoyed representing Ariat and have found their products to be fashionable and functional. This donation is yet another example of their generosity and commitment to help every rider be properly attired for riding.”

Founded by Bloomberg as a home-based operation in August 2006, The Rider’s Closet quickly grew in scope, as did Bloomberg’s equestrian career. In July 2010, she decided to move The Rider’s Closet to a new location where it could operate on a continuous basis while she traveled to competitions. Familiar with its philanthropic mission and services, Bloomberg partnered with local nonprofit Pegasus Therapeutic Riding to bring The Rider’s Closet to Pegasus Farm in Brewster, N.Y. Managed by Pegasus staff and operated by volunteers, The Rider’s Closet is thriving in its new home. Requests come in daily from around the country, and the recent donation from Ariat will have a lasting coast-to-coast impact.

“With Ariat’s help, The Rider's Closet will be able to send quality breeches to countless riders in need of new clothes,” states Bloomberg. “I am so appreciative of the company and am honored to be an Ariat-sponsored rider.”

Beth Cross, president and CEO of Ariat, echoes Bloomberg's sentiment. “We are thrilled to team up with Georgina in support of The Rider’s Closet," notes Cross. "All of us at Ariat are proud to be of service to this terrific organization and look forward to supporting them in the future.”

The Rider’s Closet accepts shirts, breeches, jackets, boots and half chaps. Demand is especially high for paddock boots and tall boots in adult and children’s sizes. For safety reasons, helmets cannot be accepted. Information about donating or requesting items from The Rider’s Closet is posted to the Pegasus website at


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