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Press Release


Alltech National Horse Show logo

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Phelps Media Group and Alltech National Horse Show Team Up to Sponsor Media Hospitality at North American Young Riders Championships

Written by: Kenneth Kraus /
Client: National Horse Show
Release Date: 2011-07-19

Lexington, KY – July 19, 2011 – The Alltech National Horse Show, 128th edition, and Phelps Media Group, the nation’s leading equestrian public relations firm announced today that they are joining forces to sponsor this year’s Media Hospitality facility at the Adequan FEI North American Junior and Young Rider Championships, presented by Gotham North. The event will be staged on July 27-31, 2011 at the Kentucky Horse Park, Lexington KY.

The NAJYRC is the premier equestrian competition in North America for junior and young riders, age 14-21. Young equestrians come from the United States, Bermuda, Canada, Mexico, Puerto Rico, and the Caribbean Islands to vie for team and individual FEI medals in the three Olympic equestrian disciplines of show jumping, dressage, eventing and the FEI World Equestrian Games disciplines of reining and endurance. The competition is run under rules of the FEI, the international governing body for equestrian sport, and is the only FEI championship held annually on this continent.

“The NAJYRC was looking for additional sponsorships and it just made perfect sense for us to come on board,” said Mason Phelps, Jr., the President of both Phelps Media Group International and the National Horse Show of America, Ltd. “This the United States’ most important championship for young riders and the event deserve ours and everyone’s support.”

“From the perspective of the Alltech National Horse Show, it gives up much needed additional exposure for the debut of the show at the same facility later this year,” Phelps added. “And for Phelps Media Group and, it’s a perfect opportunity to give back to the world-wide media that will be covering this year’s NAJYRC.”

“It is great that the Alltech National Horse Show decided to get involved in NAJYRC,” Joanie Morris, USEF Event director, NAJYRC related. “Our championships, historically feature the best developing riders on the continent at the Kentucky Horse Park. The Alltech National Horse Show is another piece of history – and this partnership makes sense as they both evolve in Kentucky.”

The Alltech National Horse Show, 128th Edition, will be held from November 2 – 6, 2011, at the beautiful, new Alltech Indoor Arena at the Kentucky Horse Park in Lexington.

Founded in 1883 at the original Madison Square Garden, the Alltech National Horse Show is America's oldest indoor horse show, firmly established as a major fixture on the national and international sports and social event calendars. The National Horse Show Association's primary activity is the annual production of the National Horse Show and all ancillary events. Over the years, the National Horse Show has provided financial aid to many worthwhile charities.

Further information about the Alltech National Horse Show is available at the Alltech National Horse Show’s website at

Phelps Media Group, Inc., America's leading equestrian public relations firm is headquartered in Wellington, Florida. Known for 'out-of-the-box' thinking, lightning fast media responses, and proven results, PMG has accumulated a roster of impressive clients in the equestrian world from coast-to-coast and internationally. PMG invites you to experience fresh and innovative concepts in public relations that can establish your image, promote your event or services, and grow your business. PMG works with clients ranging from a single individual to an entire company. Launch your business into a new era with PMG - contact Phelps Media Group, Inc. today.

For further information about Phelps Media Group, visit the website at: is the nation’s most dynamic and talked about equestrian news website. With a roster of over seventy acclaimed writers and world-class photographers, is the gold standard in equestrian news and commentary. Stop by the website at:


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