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Alltech AgNetwork

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The Alltech National Horse Show Announces Alltech Ag Network as Official Broadcaster

Written by: Kenneth Kraus / PhelpsSports.com.
Client: National Horse Show http://www.nhs.org
Release Date: 2011-10-13

[Lexington, KY] - The Alltech Ag Network (AlltechAgNetwork.com), a web portal and streaming video channel through the Web site, iHigh.com, has partnered with the Alltech National Horse Show to become the exclusive broadcaster of the event.

The Alltech Ag Network will provide wall to wall coverage of the Alltech National Horse Show occurring at the Kentucky Horse Park in the Alltech Arena from November 2-6. The event will be accessible real time via computers, iPads and all iPhone, Android and BlackBerry mobile devices. The coverage will be professionally produced by Emmy winning, Carr-Hughes, who has a long history providing coverage of equestrian events including the worldwide broadcast of last year's Alltech FEI World Equestrian Games also from Lexington. Live streaming video will also be accessible on mobile browsers through the Alltech Ag Network.

"Alltech Ag Network's ambitious plan for complete coverage for this year's debut of the Alltech National Horse Show just adds to the tremendous excitement already being generated for this great horse show," said Mason Phelps, Jr., president of the National Horse Show Association. "I'm excited that people around the world will get a chance to experience the magic of this event."

Billy Frey, Alltech's global manager of digital marketing said, "iHigh.com is the future of the broadcast world. Agriculture finally has a voice in the broadcast world with the Alltech Ag Network which is pleased to showcase the excitement of the legacy event of last year's Alltech FEI World Equestrian Games, the Alltech National Horse Show."

Bob Hughes, Carr-Hughes' co-principle commented, "The National Horse Show is our country's most historic equestrian event. We are both excited and proud to a part of such an important event."

No strangers to working on large sporting events, students at Asbury University will make up the production staff. Many of these students worked recently on the 2010 Vancouver Winter Olympics.

Jim Owens, dean of the School of Communication Arts at Asbury University said, "Our students are excited about the opportunity to work on this national event. We have worked with Alltech and Carr-Hughes in the past and it has always been a rewarding experience for our students. Events like the Alltech National Horse Show provide incredible experience for our media students. We view this as a substantial contribution to our students' education."

Alltech partnered with global online network iHigh.com for the creation of the Alltech Ag Network. This web portal was created to provide a platform for agriculture's stories to be told, specifically through the live online broadcast of agriculture events.

CEO of iHigh.com, Jim Host said, "We are delighted to add the Alltech Ag Network to our growing number of networks focused on the Global Youth Market. Alltech is such a great company led by one of the truly outstanding visionaries in business in Dr. Pearse Lyons."

Schedule of Events Start Times:
* Wednesday, November 2
* 8:00 a.m.- Hunter Division
* 7:00 p.m.- Open Jumpers Welcome Stake
* Thursday, November 3
* 8:00 a.m.- Hunter Division
* 7:00 p.m.- Amateur and International Open Jumpers
* Friday, November 4
* 8:00 a.m.- Hunter Division
* 7:00 p.m.- Junior and International Jumper Division
* Saturday, November 5
* 11:30 a.m.- Small Junior and Large Junior Hunter Jumper Division
* 7:00 p.m.- Alltech Grand Prix
* Sunday, November 6
* 7:00 a.m.- ASPCA Maclay National Championship

Alltech National Horse Show tickets, ranging from $10-$30, are on sale can be purchased through Ticketmaster at 1-800-745-3000 or www.ticketmaster.com. Fifty percent of each ticket sold benefits certain local and national charities. Parking at the Kentucky Horse Park is free.

For more information about the Alltech National Horse Show, visit www.nhs2011.org.

-Ends-

About the Alltech National Horse Show

The Alltech National Horse Show, 128th Edition, is a weeklong championship event featuring "AA"-rated hunters, open jumpers, junior/amateur jumpers, and the ASPCA Alfred B. Maclay Finals. The event will run November 2- 6, 2011, in the Alltech Arena at the Kentucky Horse Park in Lexington, KY, site of the 2010 Alltech FEI World Equestrian Games(TM).

About Alltech Ag Network/iHigh.com

Content on the Alltech Ag Network is user generated, allowing consumers to craft what they want to see and how they'd like to see it. Using iHigh's unique content platform, organizations such as the National High School Rodeo, US Pony Club, FFA, and school clubs are able to share their events in real time with a global audience who can access the streaming video on any computer or mobile device.

About Alltech

Founded by Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with more than 31 years' experience in developing natural products that are scientifically proven to enhance animal health and performance. With more than 2650 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia. For further information, visit www.alltech.com. For media assets, visit www.alltech.com/press.

About Carr-Hughes

Carr-Hughes Productions is a high quality independent producer of sporting and special events for major television networks and corporations worldwide. Renowned for our work at global sporting events, like the Olympics, as well as for our world-class post-production facilities and our ability to work with major networks to get your event broadcast, our true advantage lies in our passionate and dedicated staff. From site production, to post-production, to programming your event on TV, we do it all. So if your goal is an Olympic quality production for your event, Carr-Hughes Productions is your complete solution.

About Asbury University

Asbury University is a Christian liberal arts institution with campus sites located just 10 miles south of Lexington, Ky., and in Orlando, Fla. Founded in 1890, the University remains committed to academic excellence and spiritual vitality, offering more than 50 undergraduate majors, adult degree completion, graduate programs in education and social work, and online courses to more than 1,500 students. For more information about Asbury University, visit www.asbury.edu or call (859) 858-3511.

Press Contact:

Allie Hembree
Alltech Corporate Headquarters
3031 Catnip Hill Pike
Nicholasville, Kentucky
United States
Telephone: (859) 887-3326
Mobile: (859) 553-3728
Email: ahembree@alltech.com
Web site : www.alltech.com

 

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