From Hunters and Jumpers... to Dressage and Polo
Equestrian Marketing, Public Relations and Event Management

Facebook   Twitter   Pinterist
Equestrian Photography
Join our Mailing List
Powered by ConstantContact

Phelps Media Group is a public relations and marketing firm dedicated to the promotion and success of the equestrian industry.

Press Release


Rood and Riddle have set up a station where spectators can see the realistic size of an equine operation table.

Rood and Riddles educational area for the Equus Pavilion at the Alltech National Horse Show.

The Equus Pavilion layout for the Alltech National Horse Show educational expo

Click on the above photos for details and a high resolution version.

Photographs may be used free of charge only in relation to the PMG press releases they pertain to.

The Equus Pavilion Encompasses Equine Education at Alltech National Horse Show

Written by: Kendall Bierer
Client: National Horse Show
Release Date: 2011-10-13

Lexington, KY – October 13, 2011 - Beginning Thursday, November 3, over 1,000 students from the Kentucky public school system will begin flocking to the Equus Pavilion at the Alltech National Horse Show. The Equus Pavilion will serve as an educational expo striving to revolutionize equine education. The students will visit from 9 a.m.-2 p.m. on Thursday and Friday, with an upward estimate of about 40,000 spectators and exhibitors from the Alltech National Horse Show viewing and participating in the expo throughout the horse show.

Technical Coordinator and Course Designer for the Alltech National Horse Show, Bobby Murphy, began developing the educational expo in July of 2011 when the North American Junior and Young Rider Championships were underway at the Kentucky Horse Park. “Mason Phelps and I had spoken about how we could make a difference with the equine education, and the expo came out of that,” explained Murphy. “I knew we had the resources to accomplish the educational expo and provide the clinics and demonstrations necessary to make it educational and interactive.”

The Equus Pavilion is designed to simulate the design of a show ring, and even has its own competitive schedule, which allows participants to partake in interactive educational booths, compete in a horseless horse show, take part in clinics and demonstrations, and complete arts and crafts projects, all revolving around an equine education curriculum.

Such an expansive educational expo involves the support of many different contributors. “We have the support from the local and state government, the Kentucky Horse Park Foundation, Kentucky Horse Council, University of Kentucky’s Equine Initiative, Department of Agriculture, ASPCA, Alltech and the National Horse Show,” Murphy elaborated. “The Alltech National Horse Show is in a place where we can structure community development into equine education. Being in the Horse Capital of the World gives us the opportunity to develop an equine education system that works, and hopefully reform it for the entire industry.”

Eight universities have signed on to participate in the Equus Pavilion, while other participants include the United States Equestrian Federation, the United States Pony Club, Seraphim 12 Foundation, ASPCA, the Kentucky Horse Park Foundation, Rood and Riddle Equine Hospital, Alltech and the National Horse Show.

“All of these committees, clubs, foundations and organizations have come together to make a difference,” Murphy remarked. “We are trying to make the students and the visitors feel like part of the show system where we are not only trying to build equine education, but also actually give them the emotional value of what it is like to compete as a rider and a horse.”

Rood and Riddle Equine Hospital has several hands-on interactive educational exhibits ranging from podiatry, interactive ultra sound stations, to the footfalls of the horse, to even a full display area of a surgery table and Intensive Care Unit. Another crowd favorite from Rood and Riddle will be “Sarge” the horse skeleton.

“I think that our main goal is to show to everyone the many advances that have been made in equine veterinary medicine and we’d like to highlight some of those advances we have at Rood and Riddle,” Dr. Tom Riddle stated. Continuing their education into the evening, Rood and Riddle will also host a Sporthorse Symposium on Thursday, November 3 from 5-7 p.m.

The ASPCA station includes activities like the Equine Emergency Rescue and the ASPCA: 145 Years of Compassion. This booth will educate visitors on how the ASPCA has saved horses' lives during emergencies for 145 years, and how the same rescue equipment invented by the ASPCA in the 1800's is still used today. Dr. Pam Corey of the ASPCA and Michelle Melaragno of the HEART Horse Ambulance will provide an interactive demonstration on how the HEART Ambulance works and why it is a lifeline for horses at horse shows. Practical advice on emergency horse care will be presented.

Renown-equine welfare advocate and horse racing expert Alex Brown will host a book signing for his recent novel, Greatness and Goodness: Barbaro and his Legacy, - a tribute to the legendary racehorse, Barbaro. Participants will also be able to join Nancy Perry, Sr. Director of ASPCA Government Relations, Dr. Pamela Corey, Equine Veterinarian with ASPCA Humane Law Enforcement, and Officer Joe Pentangelo, Assistant Director of Humane Law Enforcement and star of Animal Precinct on Animal Planet as they explain how the ASPCA fights animal cruelty and strengthens laws to protect animals.

Georgina Bloomberg, Paige Johnson and Brianne Goutal will teach riding clinics demonstrating leg position, posture and the strides of the horse, to the public school groups coming through. The United States Pony Club will teach the markings of the horse to participants, explanation of horse colors and form allowing for everyone to understand conformation and its importance in the show ring.

Other activities include the infamous horseless horse show, the Alltech Equestrian Games, which will allow spectators to compete for the blue ribbon and participate in numerous competitive activities. Also featured is an arts and crafts project center, demonstrations from the World Equestrian Games (WEG) and a piece of history with the actual WEG podiums.

Murphy has been working on utilizing an equine education in the Kentucky public school system for about ten years, when he and Betsey Fishback first developed SPEAKS (Supporting and Promoting Equine Awareness in Kentucky Schools.)

“One of our main goals is to incorporate the school curriculum and the equine education into the 1,100 schools and 640,000 students in Kentucky. The Kentucky Horse Park Foundation is helping to develop that project through the state government; with their help, that is where progress can really begin. Everything right now is a step in the right direction, and it’s the Alltech National Horse Show leading us down the path” concluded Murphy.

Alltech National Horse Show, 128th Edition - Fast Facts

The Alltech National Horse Show, 128th Edition, is a weeklong championship event featuring "AA"-rated hunters, open jumpers, junior/amateur jumpers, and the ASPCA Alfred B. Maclay Finals. The event will run November 2- 6, 2011, in the Alltech Arena at the Kentucky Horse Park in Lexington, KY, site of the 2010 Alltech FEI World Equestrian Games(TM).

Horse Show Exhibitors may purchase a weekly parking pass at the main Horse Park entrance for $5.00. Dogs are permitted at the Kentucky Horse Park on a leash.

The Kentucky Horse Park is located 8 miles northeast of Lexington, Kentucky at Exit 120 on Interstate 75.

Carolyn Vincent
National Horse Show
PO Box 386
Greenvale, NY 11548

Phone: (516) 484-1865
Fax: (516) 484-1982



Vendors offering equestrian equipment, apparel, jewelry and home furnishings are located in the Alltech Arena.

Additional Contacts:
Vendors - Matt Morrissey at or 941 915-3457
VIP Table Sales - Kiki Umla at or 904-607-5541
Advertising - Laura Reed at or 859-321-7687
Sponsorship - Mason Phelps at or 561-753-3389 or Susie Webb at or 301-520-6162

CLARION HOTEL (formerly Holiday Inn North) - 859 - 233-0512 - Approximately 4 miles
FAIRFIELD INN & SUITES BY MARRIOTT - 859 -977-5870 - Approximately 4 miles
FOUR POINTS SHERATON - 859-259-1311 - Approximately 4 miles
LA QUINTA - 859-231-7551 - Approximately 4 miles
KNIGHTS INN - 859-231-0232 - Approximately 4 miles
EMBASSY SUITES - 859-455-5000 - Approximately 4 miles
MARRIOT GRIFFIN GATE - 859-231-5100 - Approximately 4 miles
RESIDENCE INN - 859-231-6191 - Approximately 5 miles
COURTYARD BY MARRIOT - 859-253-4646 - Approximately 5 miles
HOLIDAY INN GEORGETOWN - 502-570-0220 - Approximately 6 miles
RAMADA INN - 859-299-1261 - Approximately 6 miles
RED ROOF INN - 859-293-2626 - Approximately 6 miles
HAMPTON INN - 502-867-4888 - Approximately 6 miles
SUPER EIGHT - 502-863-4888 - Approximately 6 miles
MICROTEL INN & SUITES - 502-868-8000 - Approximately 6 miles
HILTON - DOWNTOWN - 859-231-9000 - Approximately 6 miles

For further information on housing in the Lexington area, we invite you to visit: and

Kentucky Horse Shows, LLC
P. O. Box 11428
Lexington, KY 40575-1428
859-233-0492 (phone)
859-233-0495 (fax)


Allie Hembree
North American Public Relations Coordinator
Alltech Corporate Headquarters
3031 Catnip Hill Pike
Nicholasville, Kentucky

Telephone: (859) 887-3326
Mobile: (859) 553-3728

Web site :


Re: News and Information

Phelps Media Group, Inc.
12021 South Shore Blvd., Ste 105
Wellington, FL 33414
561-753-3389 (phone)
561-753-3386 (fax)

Re: Media Credentialing

Classic Communications
38 Mechanic Street - Suite 101
Foxboro, MA 02035
508-698-6810 (phone)
508-698-6811 (fax)

About Alltech:

Founded by Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with 31 years' experience in developing natural products that are scientifically proven to enhance animal health and performance. With more than 2650 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia. For further information, visit For media assets, visit


Home | What We Do | Our Clients | Releases | Meet the PMG Staff | Contact Us
Photo Gallery | Featured Articles | RSS |

© 2020 Phelps Media Group, Inc.
12012 South Shore Blvd., Suite 201, Wellington, FL 33414

All photography may only be used in conjunction with a related press release.

We do not sell our email lists or share our lists with other companies or individuals.