From Hunters and Jumpers... to Dressage and Polo
Equestrian Marketing, Public Relations and Event Management

Facebook   Twitter   Pinterist
Equestrian Photography
Join our Mailing List
Powered by ConstantContact

Phelps Media Group is a public relations and marketing firm dedicated to the promotion and success of the equestrian industry.

Press Release


Life Force logo

Life Force bucket

Click on the above photos for details and a high resolution version.

Photographs may be used free of charge only in relation to the PMG press releases they pertain to.

LIFEFORCE Supplement a Strong Force Behind the Alltech National Horse Show

Written by: Kenneth Kraus /
Client: National Horse Show
Release Date: 2011-10-21

[Lexington, KY] – LIFEFORCE has been named the Official Equine Supplement of the Alltech National Horse Show coming to the Alltech Arena at the Kentucky Horse Park November 2-6.

LIFEFORCE™ is a daily, natural nutritional supplement designed for all horses at every stage of life, whether they are breeding, pleasure, or performance animals. Daily supplementation helps create an ideal digestive environment to promote overall nutrient absorption, support immune function, and optimize overall performance.

“The five active ingredients in LIFEFORCE have all been demonstrated to be effective through peer-reviewed research done on horses,” said Steve Elliott, global equine director at Alltech. "Following the successful 2010 Alltech FEI World Equestrian Games this past October in Kentucky, Alltech is committed to its support of the equestrian sport. We are honored to be involved in the Alltech National Horse Show with LIFEFORCE as the Official Equine Supplement.”

"LIFEFORCE is one of the great products offered by Alltech. It is a supplement that is well reviewed and well received in the equestrian community," noted Mason Phelps, Jr., president of the Alltech National Horse Show. "We're glad they are on board as our Official Equine Supplement. For those that don't know about all of the good that LIFEFORCE does, the Alltech National Horse Show provides the perfect venue for an introduction to this excellent product."

LIFEFORCE is the first of several supplements to come from the Alltech Equine Advantage Series as Alltech becomes more aware of new challenges in the equine industry where their 31 years of research can provide natural solutions to these challenges.

LIFEFORCE is offering a promotion of 30% off all online orders from Nov 1 – 30 and all orders placed at the LIFEFORCE booth during the Alltech National Horse Show from Nov 2 – 6. Orders placed onsite at the Alltech National Horse Show will have free shipping within North America available. To take advantage of the 30% off discount during the month of November, use the promotional code ‘ANHS’.

Tickets for the Alltech National Horse Show, ranging from $10-$30, are on sale and can be purchased through Ticketmaster at 1-800-745-3000 or Fifty percent of each ticket sold benefits select local and national charities. Parking at the Kentucky Horse Park is free during the event. For more information about the Alltech National Horse Show, visit

For more information about the Alltech National Horse Show, visit


Note to the Editor:

Founded by Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with more than 31 years’ experience in developing natural products that are scientifically proven to enhance animal health and performance. With more than 2650 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia. For further information, visit For media assets, visit

Press Contact:

Allie Hembree

Alltech Corporate Headquarters

3031 Catnip Hill Pike

Nicholasville, Kentucky

United States

Telephone: (859) 887-3326

Mobile: (859) 553-3728


Web site :


Home | What We Do | Our Clients | Releases | Meet the PMG Staff | Contact Us
Photo Gallery | Featured Articles | RSS |

© 2020 Phelps Media Group, Inc.
12012 South Shore Blvd., Suite 201, Wellington, FL 33414

All photography may only be used in conjunction with a related press release.

We do not sell our email lists or share our lists with other companies or individuals.