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Press Release


Alltech Lifeforce

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Alltech’s LIFEFORCE Named Official Equine Supplement of the 2012 Gene Mische American Invitational, presented by G & C Farm

Written by: Kenneth Kraus /
Client: American Invitational
Release Date: 2012-02-01

Tampa, Florida – February 2, 2012 - Stadium Jumping, Inc. announced today that, for the second year in a row, Alltech, the sponsors of the highly acclaimed Alltech FEI World Equestrian Games and the Alltech National Horse Show in Lexington, has partnered with this year’s $200,000 Gene Mische American Invitational, presented by G & C Farm.

Their popular product, LIFEFORCE™ has been named the Official Equine Supplement Sponsor again this year.

LIFEFORCE™ is a daily natural nutritional supplement designed for all horses at every stage of life, whether they are breeding, pleasure, or performance animals. Daily supplementation helps create an ideal digestive environment to promote overall nutrient absorption, support immune function, and optimize overall performance. 

Michael Morrissey, President of Stadium Jumping, Inc, stated, “We excited to have Alltech back with us this year in Tampa for the Gene Mische American Invitational. As I said last year when they first joined forces with us, a quality event like this is the perfect match for a quality product like LIFEFORCE™. We welcome them back to our team as the Official Equine Supplement Sponsor,” he said.

“Alltech’s LIFEFORCE is proud to once again partner with the Gene Mische American Invitational as the event’s Official Supplement,” said Steve Elliott, global equine director at Alltech. “The Super Bowl of Jumping is an ideal match for LIFEFORCE, a natural nutritional supplement designed to fuel horses for peak health and performance.”

LIFEFORCE™ is available in 5 kg pails, which provide a 90-day supply, or a 1.7 kg pouch providing a 30-day supply. For more information and for purchase, please visit: or contact:

Jodi Crowley, Florida LIFEFORCE Sales Manager, 813-465-2920,

Lyndsey Jordan, Kentucky LIFEFORCE Sales Manager, 859-881-2287,

Alltech’s Customer Service at 1-888-636-3302.

The $200,000 Gene Mische American Invitational, presented by G & C Farms, at Raymond James Stadium, often called the "Super Bowl of Show Jumping," brings together a star studded international group of equestrians to compete for one of the greatest titles in all of show jumping.

The 2012 event takes place on Saturday, April 7, 2012 at 7:30 p.m. The gates at Tampa's Raymond James Stadium open at 6:30 p.m. Included will be the always popular public course walk and many other exciting attractions.

Tickets on sale now at

For more information, call (800) 237-8924.

About Alltech:

Founded by Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with more than 32 years’ experience in developing natural products that are scientifically proven to enhance animal health and performance. With more than 2800 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia. For further information, visit For media assets, visit


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