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EquiFit Once Again Joins Forces with $200,000 Gene Mische American Invitational, presented by G & C Farm as the Official Horse Boot and Legware

Written by: Kenneth Kraus /
Client: American Invitational
Release Date: 2012-03-20

Tampa, FL – March 20, 2012 – Stadium Jumping, Inc. announced today that EquiFit has been named as the Official Horse Boot and Legware provider for the second year in a row at the $200,000 Gene Mische American Invitational, presented by G & C Farm. The 40th anniversary of the famed event takes place at Tampa’s Raymond James Stadium on Saturday, April 7, 2012 at 7:30pm.

Beginning with the introduction of its flagship product, ShouldersBack a decade ago, EquiFit, inc. has been committed to seeking new ways to help horses and riders perform, recover, be comfortable and succeed at all levels of the sport. EquiFit’s materials, including its unique T-Foam core, originate in the human/medical market which means that they meet the highest possible standards and provide horses with unsurpassed support, comfort and protection.

EquiFit’s President, Alexandra Cherubini, talked about the partnership with the American Invitational. “We’re thrilled to be part of this great American show jumping classic. We feel that our products stand alone at the top of the equestrian industry for their quality, so it’s only fitting that we continue to support Stadium Jumping and the nation’s premiere show jumping competition, the Gene Mische American Invitational.”

“Equifit has been such a great supporter of equestrian sports over the years and we are delighted that they’ve chosen to join us again this year for the Gene Mische American Invitational,” said Michael Morrissey, the President of Stadium Jumping, Inc. “It’s a great partnership and we’re thrilled to be working with them.”

Cherubini explained that the top three riders in this year’s Gene Mische American Invitational will be well rewarded for their efforts on Saturday night. “For the top three finishers, we are sending a pair ofGelCompression Therapy Tendon Boots™ and the RSL HindBoot™. We’re really excited to give these great riders products for their horses health and performance.
A genuine commitment to horses and riders drives EquiFit to seek new and better ways to help them perform, recover, be comfortable and succeed at all levels. Our unique blend of ingenuity and horse world expertise allows us to continuously adapt premium innovations in healthcare and fitness to the needs of equestrians.

The result: distinctive products for high performance, both in and out of the ring.

The RSL HindBoot™ is the next generation of hind performance boots. Developed in conjunction with top professionals, EquiFit’s RSL HindBoot encourages a superior jump and overall performance. Currently the only boot featuring removable ‘pressure points’ to adjust to each horse’s needs, the RSL HindBoot aids in creating a more animated canter, and helps the horse follow through with the hind legs while jumping.

The GelCompression Therapy Tendon Boots™ simplifies cold/hot therapy. GelPaks™ are easy to freeze or heat and adjustable air compression adds to the convenience for horse and rider. Thanks to the detachable hand pump horse can graze or rest in stalls during treatment. “We worked closely with countless professional riders, equine caregivers and veterinarians over the past several years to develop a compression boot that met their needs,” said Cherubini. “We are excited about the result - an easy to use product to maintain performance, treat your horse after exercise or for rehabilitation.”

This year’s fortieth anniversary production of the American Invitational promises to be a magical night of show jumping as the world’s greatest riders and horses gather in the Tampa Bay area to decide one of show jumping’s most challenging titles. Also, with the 2012 Olympic Games on the horizon, this year’s American Invitational, presented by G & C Farm, becomes even more exciting and spectators at Raymond James will get a chance to see many of the top riders who have made their way on to the short list of qualifiers for London.

For more information call 877-437-8434 or visit EquiFit online to review their entire product line, available at fine equestrian retailers nationwide.

Tickets on sale now at


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