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Phelps Media Group is a public relations and marketing firm dedicated to the promotion and success of the equestrian industry.

Press Release


Equestrian Professional

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Building the Professional Equestrian Athlete’s Brand Master Class: April 30, 2012

Written by: Rebecca Walton
Client: Equestrian Professional
Release Date: 2012-04-17

April 17, 2012 – Getting your name into the public eye is one of the hardest and most important parts of the equestrian business. As riders grow their name and their business, they must continue to market their success and achieve brand recognition. On April 30, 2012, will host the Master Class: The Professional Equestrian Athlete - Building A Business AND A Brand.

This members-only webinar will discuss the key aspects of building a successful brand and keeping your name in the public eye. Public relations material can be used by the media in various ways ranging from printing the material verbatim to following up with a request for an interview; which can include a cover story, feature article, radio interview, invitation to speak at an event or participate in a press conference, and other high profile exposures. All of these offer key opportunities to increase your branding and public exposure.

Topic: The Professional Equestrian Athlete - Building A Business AND A Brand
Speakers: Mason Phelps and Rebecca Walton of Phelps Media Group
Time: 6:00 pm Pacific 8:00 Central 9:00 Eastern
Format: Simulcast – attend via your phone or computer
Duration: 45 minutes to 1 Hour including Q&A
Summary: If your horse business is built around your skill and success as a rider, do not miss this class. Professional riders' businesses have special marketing needs. This class will take you through the steps and marketing strategies that help riders build successful businesses that support them in achieving their equestrian goals.

You'll learn:
• How to use press releases to build your name and you success
• How to market your business to potential clients
• Why news presences is so important
• How to keep major wins in headline news

Plus, we'll show you real-life examples equestrian professionals have used as marketing and branding to expand their business and create new opportunities, and provide you with first-hand testimonials from clients who have experienced the success of public relations. Members can register and non-members can learn more about Equestrian Professional’s Master Class by visiting The Professional Equestrian Athlete - Building A Business AND A Brand at Equestrian

About the speakers:
Phelps Media Group, Inc. (PMG), based in Wellington, FL, is one of America's leading equestrian public relations firms. PMG was launched in 2002 with the signing of its first client, the National Horse Show, when this historic competition moved from Madison Square Garden to Wellington. In the last decade, PMG has rapidly accumulated a roster of impressive clients in the equestrian world from coast-to-coast and internationally, including the USET Foundation, Alltech National Horse Show, and many top-tier equestrian events, organizations, companies, athletes, and trainers. In 2006, PMG expanded services to establish, a popular equestrian news website. PMG Founder and President Mason Phelps, Jr. is a lifelong horseman who has participated in many aspects of the equestrian world including as a U.S. Equestrian Team rider, trainer, event manager, governance leader, charity organizer, and multi-media executive.

About Equestrian
Equestrian provides horse business education, resources and support to horse professionals around the globe. The site offers a wide array of programs, tools and information to help horse trainers, riding instructors, breeders, stable operators and professional riders run profitable businesses and build successful equestrian careers.

Equestrian Professional hosts free monthly webinars to help horse professionals stay informed and implement sound business practices. To learn more about Equestrian Professional visit or check out Equestrian Professional’s 2012 Seminar Schedule for upcoming events. Questions? Please don’t hesitate to contact us directly via phone (800) 910-3578 or email


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