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Equestrian Professional’s Free Newsletter Delivers Top Marketing and Business Tips for Equine Business Owners

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Equestrian Professional’s Free Newsletter Delivers Top Marketing and Business Tips for Equine Business Owners

Written by: Rebecca Walton
Client: Equestrian Professional
Release Date: 2012-05-10

May 10, 2012 – Ask nearly any trainer, breeder, riding instructor, barn owner or professional rider and they will tell you “the horse business is different.” While some mainstream business people may argue the point, Equestrian Professional’s, editor Elisabeth McMillan whole-heartedly agrees, “You can’t run a horse business like an ordinary business. It truly is different.”

Why is it so different? McMillan explains, “For most professionals, it is a sport business. In order to succeed, they must simultaneously create success in both their sport and their businesses. Combine this with the typically low, and sometimes volatile profit margins, the physical and financial risk of injury to horse or rider and the necessity of maintaining positive long-term relationships with clients, and you have a far more complex business than most people realize.”

It is these issues that Equestrian Professional addresses in their free weekly newsletter. Topics range from steps to improve profitably and cash flow to marketing strategies and time management tips that really work for horse business owners. Weekly tips also include notifications of laws that may affect horse professionals and invitations to Equestrian Professional’s free monthly horse business webinars.

Equestrian Professional’s free weekly newsletter addresses the issues and topics that matter to horse business owners. Plus, when equestrians sign up for the newsletter, they also receive “The 10 Best Ways To Make Your Horse Business More Profitable,” a guide that has proved invaluable for so many professionals.

The newsletter features the Tip of The Week, which is provided free of charge by Equestrian to help support horse professionals around the globe. Both members and non-members can sign up by entering their information at

You can also read the most recent newsletters, which include articles such as: “Using the 25 Percent Rule to Improve Your Horse Business,” “Top Horse Business Tax Tips,” “Emergency Preparedness For Horse Professionals,” and “Getting Media Attention for Your Horse Business.”

One subscriber commented, "I signed up a couple months ago and found that just taking the time to read through (Equestrian Professional’s) stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and, shortly thereafter, I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals."

Sign up today for the weekly newsletter, and learn all the tips to keep business at the top of its game!

About Equestrian
Equestrian provides horse business education, resources and support to horse professionals around the globe. The site offers a wide array of programs, tools and information to help horse trainers, riding instructors, breeders, stable operators and professional riders run profitable businesses and build successful equestrian careers.

Equestrian Professional hosts free monthly webinars to help horse professionals stay informed and implement sound business practices. To learn more about Equestrian Professional visit or check out Equestrian Professional’s 2012 Seminar Schedule for upcoming events. You an also visit us on Facebook or Twitter. Questions? Please don’t hesitate to contact us directly via phone (800) 910-3578 or email


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