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Press Release


French superstar Kevin Staut competes in the Samshield helmet and Animo riding

Mario Deslauriers Paradigm

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Photographs may be used free of charge only in relation to the PMG press releases they pertain to.

American Gold Cup Welcomes Samshield/Animo as 2012 Sponsors

Written by: Kenneth Kraus
Client: Morrissey Management Group (MMG)
Release Date: 2012-07-13

North Salem, NY – July 13, 2012 – The American Gold Cup announced today that Samshield and Animo have joined forces with this year’s event as multiple class sponsors when the American Gold Cup returns to action in September at its new home at Old Salem Farm, in North Salem, NY.

The show is scheduled for September 12th through the 16th, 2012, with the famed $200,000 American Gold Cup, CSI4*-W, a FEI World Cup Qualifying Competition, as the highlight event on the final Sunday.

With its mixture of high style and high-tech functionality, Samshield has been the helmet of choice for many of Europe’s top riders. Now ASTM/SEI approved and available for purchase in the U.S., Samshield is delighted to offer American professional and amateur riders the ultimate in fit, safety and style.

“Samshield is the result of a mix between the pro and amateur rider\'s needs, the young designer\'s creative energy and engineer\'s technical vision. Samshield\'s philosophy is to always propose advanced products in terms of active and passive security, comfort, hygiene, material and finish quality as well as customization,” explained Julien Lecomte of Samshield USA.

The 2007 American Gold Cup Champion, Mario Deslauriers, is proud to ride in a Samshield helmet. “Compared to other helmets I’ve used in the past, Samshield offers incredible airflow. I never sweat in this helmet,” he said. The helmet offers unparalleled comfort. Most importantly, the helmet is very balanced; it does not slip down into my eyes while I’m riding.”

The Animo line of riding apparel with its innovatively youthful and fashionable collection, has brought color, style and technology to shops the world over. Animo’s revolution of the horse-riding world is total: the technical materials used are of the latest generation, providing total comfort and helping to improve the athletic performance of the riders.

“We have been impressed with the work and energy that Frank Madden and Eric Hasbrouck put in the Syracuse Horse Show before it move to Lexington, Kentucky, “Lecomte stated. “We figure that the combination of that experience, the prestige and the new location of the American Gold Cup will be the perfect match for Samshield and Animo. We sponsor Eric Hasbrouck and we’re hoping our exposure at the American Gold Cup will draw more riders towards our top quality products,” he said.

“Our goal with this sponsorship is to support our local and nationally sponsored riders, to work with Old Salem Farm, Frank Madden and his team and to meet our customers and future customers at this great American show jumping event,” Lecomte said.

“We are excited to have Samshield and Animo with us this year in North Salem,” said Michael Morrissey, President of Stadium Jumping, Inc., the organizers of the American Gold Cup. “Our event should be the perfect showcase for their new and innovative products, both the helmets and their fine clothing.”

The American Gold Cup returns to action on September 12th through the 16th, 2012, with the famed $200,000 American Gold Cup, CSI4*-W, a FEI World Cup Qualifying Competition, as the highlight event on the final Sunday.

Old Salem Farm, in New York’s Westchester County, is a premier equestrian venue, offering state-of-the-art facilities, surrounded by 120 gorgeous acres. The owners at Old Salem have spent over $30 million in renovations over the past few years to bring this venue on par with any show facility in the world.

The American Gold Cup show will feature a full array of jumper classes, including sections for Children and Adult Jumpers, Low and High Junior/Amateur Jumpers, plus Young Jumpers. A $25,000 Show Jumping Hall of Classic will take center stage on Saturday and the day will also include $10,000 NAL Classics for Children, Adults and Low Junior/Amateurs.

Highlight events for Open Jumpers include the $10,000 1.45m Speed class on Thursday, the $50,000 American Gold Cup Qualifier on Friday, the $35,000 1.45m American Gold Cup Jumper Classic on Saturday and of course, Sunday’s main event, the 42nd edition of the $200,000 American Gold Cup.

For further information, visit: and

See you in September in New York!


The $200,000 American Gold Cup

September 12 - 16, 2012

Old Salem Farm, 190 June Road, North Salem, NY

8am – 5pm daily

Old Salem Farm is New York State’s Westchester County\'s premier equestrian facility, offering 26 annual competitions, boarding, training and sales. At Old Salem you will find state-of-the-art facilities, top-level training, all surrounded by 120 gorgeous acres for riding.

Old Salem annually holds 26 USEF A, B & C rated competitions. The venue holds at least one competition a month. The most prominent are May 8-13, 2012 AA rated with a Grand Prix and May 15 – 20, 2012 with Grand Prix. The American Gold Cup will provide the elite high performance competition to Old Salem\'s calendar. In 2010 the Old Salem Spring Show was voted one of the Top 25 Horse Shows in America by NARG. The owners have spent over $30 million in renovations to make this a world class facility.

Stalls are 10 x 10 and housed under canvas. The FEI stalls are 10 X 12 and stabling area will be secured by fencing with 24/7 security. FEI horses will be scheduled to school separately from non-FEI horses. Schedules will be posted and riders will be given notification of times during the horse inspection.

Available on the grounds

From Interstate 84 or Interstate 287: Take interstate 684 to exit 8 (Hardscrabble Road, turn right. Old Salem Farm is on the right.

Before Show – before 9/7/12 941-744-5465 800-237-8924
During Show – 914-669-5610 ext 201
Stable office – 941-744-5465
Prize List Advertising - 941-744-5465
Vendors - Matt Morrissey 941-915-3457


Charity Partner:
JustWorld International

Sponsorship Opportunities:
Carrie Wirth
Phelps Media Group, Inc.
12012 South Shore Blvd.,
Suite 105
Wellington, FL 33414
561-753-3389 (office phone)
561-753-3386 (fax)

Ring dimensions and footing:
Grand Prix Field 350’x450’, footing bluegrass mix turf. Grand Prix Annex 200\'x250\', Schooling 130\'x170\'. Jumper Annex 146\'x307\', Schooling 155\'x173\'. Indoor 115\'x195\', Schooling 74\'x135\'. Hunter 138\'x243\', Schooling 108\'x158\'. Footing in all arenas is all weather German-designed fiber and sand.

Footing in all rings and schooling areas have drainage mats, sand and fibermix. Schooling areas are located adjacent to all competition rings. Lighting can be made available for the outdoor rings. However no night classes are scheduled. If inclement weather arrives there is the option to use the indoor sand arena as either for competition or schooling.


Danbury, CT 10-20 min from grounds
Hilton Gardens (203) 205-2000
Comfort Inn (203) 205-0800
Danbury Plaza (203) 795-0600
Ethan Allen (203) 774-1776
Spring Hill Suites (203) 744-7333
Residence Inn (203) 797-1256

West Lane Inn (203) 438-7323

Brewster, NY 5 – 10 min
Heidi’s Motel (845) 279-8011

Mt. Kisco, NY 5 – 10 min
Holiday Inn (914) 241-2600

Stadium Jumping, Inc
STADIUM JUMPING INC.: Corporate Office
1301 Sixth Ave. West, Suite 406
Bradenton, FL 34205
Tel: 941-744-5465
Fax: 941-744-0874

Media Contact:
Phelps Media Group, Inc.
12012 South Shore Blvd.,
Suite 105
Wellington, FL 33414
561-753-3389 (phone)
561-753-3386 (fax)


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