From Hunters and Jumpers... to Dressage and Polo
Equestrian Marketing, Public Relations and Event Management

Facebook   Twitter   Pinterist
Equestrian Photography
Join our Mailing List
Powered by ConstantContact

Phelps Media Group is a public relations and marketing firm dedicated to the promotion and success of the equestrian industry.

Press Release


Jose Der, founder of Der Dau Custom Boots (left) with US show jumping rider Todd Minikus (center) and Joseph Der of Der Dau Boots (right)

Der Dau Logo

Der Dau Dream Boot ad

Click on the above photos for details and a high resolution version.

Photographs may be used free of charge only in relation to the PMG press releases they pertain to.

American Gold Cup Welcomes Der Dau Custom Boots

Written by: Kenneth Kraus
Client: Morrissey Management Group (MMG)
Release Date: 2012-08-16

North Salem, NY – August 16, 2012 - The 2012 American Gold Cup announced today that legendary boot maker, Der Dau Custom Boots, has joined forces as a new sponsor for this year’s event.

The American Gold Cup returns to action in September at its new home at Old Salem Farm, in North Salem, NY. The show is scheduled for September 12th through the 16th, 2012, with the famed $200,000 American Gold Cup, CSI4*-W, a FEI World Cup Qualifying Competition, as the highlight event on the final Sunday.

With roots in pre-World War II Havana, and more than 50 years handcrafting custom boots and shoes at its Brooklyn, NY headquarters, Der-Dau continues to build its reputation for unparalleled excellence. "The pride we have for our trade, as well as our skill, hard work and dedication, have raised us to the level of excellence at which we stand today," said company founder Jose Der, Sr. "For over a half a century, Der-Dau has been manufacturing custom quality boots and shoes by hand. Our pride is our craft and tradition."

Jose’s son, Joseph Der, has since established Der Dau as the best in the elite world of equestrian sports, aligning the company with the sport's leading associations and events as a sponsor and maintaining, along with both his parents, a visible presence at the nation's major events.

“I decided to come onboard for the American Gold Cup because of the prestigious name and history of the show as well as the beautiful grounds at Old Salem Farm,” said Joseph Der. “Der Dau has been making custom made boots for over fifty years in the United States. We hope to welcome new riders who haven’t experienced our boots and we invite them to visit us at the American Gold Cup.”

“The American Gold Cup is delighted to have Der Dau with us in North Salem, NY this year,” said Michael Morrissey, President of Stadium Jumping, Inc. “Der Dau Custom Boots has been a leader in this industry for decades and has supported Stadium Jumping for years and years. We’re glad they are with us for the Gold Cup.”

Der-Dau customers include many Olympic riders and other top stars of the sport of show jumping. The key to their allegiance continues to be what has always been the Der-Dau trademark: custom boots and shoes individually crafted by hand with personal attention, quality materials, unmatched skill, and pride in a trade that has become uncommon in this day of mass production.

Der-Dau was the first in the equestrian industry to introduce a line of boots

showcasing exotic leathers in a variety of colors and skins. The use of these rare leathers helped position Der-Dau as ‘refreshing, fashion-forward, and trendy’ according to various media reports.

All aspects of the business remain in-house, utilizing skilled craftsmen who are often second generation employees of the company. "We handle every aspect of the process ourselves," said Joseph. "We design and manufacture, market and sell. We take great pride in knowing every one of our customers."

"For more than 50 years, Der-Dau has been making quality boots and shoes by hand and the key to our success has been the pride we take in our craft," Joseph said. "It is our intention to launch our second half-century with our first-ever line of mainstream accessories and a soon-to-be revealed bold new move that we believe will set our company on a path that will change us forever!"

Der-Dau products are available by calling 1-800-DER-DAU6 or by going on line at

The American Gold Cup will feature a full array of jumper classes, including sections for Children and Adult Jumpers, Low and High Junior/Amateur Jumpers, plus Young Jumpers. A $25,000 Show Jumping Hall of Fame Classic will take center stage on Saturday and the day will also include $10,000 NAL Classics for Children, Adults and Low Junior/Amateurs.

Highlight events for Open Jumpers include the $7,500 Hallway Feed & KER Sport Horse Nutrition Open Jumpers on Wednesday, $10,000 1.45m Speed class on Thursday, the $50,000 American Gold Cup Qualifier on Friday, the $35,000 Double H Farm American Gold Cup Jumper Classic on Saturday and of course, Sunday’s main event, the 42nd edition of the $200,000 American Gold Cup.

This year’s event in September will be much more than an equestrian competition, but rather a family destination, offering the non-equestrian enthusiast a children’s fair, a petting zoo, live musical entertainment and a trade fair. The famous Just World International Horseless Horse Show, always an exciting attraction for children attending the event, will also be held.

See you in September in New York!

The official prize list for this year’s event is now available on line at: and


The $200,000 American Gold Cup

September 12 - 16, 2012 

Old Salem Farm, 190 June Road, North Salem, NY 

8am – 5pm daily

Old Salem Farm is New York state's Westchester County's premier equestrian facility, offering 26 annual competitions, boarding, training and sales. At Old Salem you will find state-of-the-art facilities, top-level training, all surrounded by 120 gorgeous acres for riding.

Old Salem annually holds 26 USEF A, B & C rated competitions. The venue holds at least one competition a month. The most prominent are May 8-13, 2012 AA rated with a Grand Prix and May 15 – 20, 2012 with Grand Prix. The American Gold Cup will provide the elite high performance competition to Old Salem's calendar. In 2010 the Old Salem Spring Show was voted one of the Top 25 Horse Shows in America by NARG. The owners have spent over $30 million in renovations to make this a world class facility.

Stalls are 10 x 10 and housed under canvas. The FEI stalls are 10 X 12 and stabling area will be secured by fencing with 24/7 security. FEI horses will be scheduled to school separately from non-FEI horses. Schedules will be posted and riders will be given notification of times during the horse inspection.

Available on the grounds 

From Interstate 84 or Interstate 287: Take interstate 684 to exit 8 (Hardscrabble Road, turn right. Old Salem Farm is on the right. 

Before Show – before 9/7/12 941-744-5465 800-237-8924
During Show – 914-669-5610  ext 201
Stable office – 941-744-5465
Prize List Advertising - 941-744-5465
Vendors - Matt Morrissey 941-915-3457 


Charity Partner:
JustWorld International

Sponsorship Opportunities:
Carrie Wirth
Phelps Media Group, Inc.
12230 Forest Hill Blvd.
Suite 214
Wellington, FL 33414
561-753-3389 (office phone)
561-753-3386 (fax) 

Ring dimensions and footing:
Grand Prix Field 350’x450’, footing bluegrass mix turf. Grand Prix Annex 200'x250', Schooling 130'x170'. Jumper Annex 146'x307', Schooling 155'x173'. Indoor 115'x195', Schooling 74'x135'. Hunter 138'x243', Schooling 108'x158'. Footing in all arenas is all weather German-designed fiber and sand. 

Footing in all rings and schooling areas have drainage mats, sand and fibermix. Schooling areas are located adjacent to all competition rings. Lighting can be made available for the outdoor rings. However no night classes are scheduled. If inclement weather arrives there is the option to use the indoor sand arena as either for competition or schooling.


Danbury, CT 10-20 min from grounds
Hilton Gardens (203) 205-2000
Comfort Inn (203) 205-0800
Danbury Plaza (203) 795-0600
Ethan Allen (203) 774-1776
Spring Hill Suites (203) 744-7333
Residence Inn (203) 797-1256

West Lane Inn (203) 438-7323

Brewster, NY 5 – 10 min
Heidi’s Motel (845) 279-8011

Mt. Kisco, NY 5 – 10 min
Holiday Inn (914) 241-2600

Stadium Jumping, Inc
STADIUM JUMPING INC.: Corporate Office
1301 Sixth Ave. West, Suite 406
Bradenton, FL 34205
Tel: 941-744-5465
Fax: 941-744-0874 

Media Contact:
Phelps Media Group, Inc.
12230 Forest Hill Blvd.
Suite 214
Wellington, FL 33414
561-753-3389 (phone)
561-753-3386 (fax)


Home | What We Do | Our Clients | Releases | Meet the PMG Staff | Contact Us
Photo Gallery | Featured Articles | RSS |

© 2020 Phelps Media Group, Inc.
12012 South Shore Blvd., Suite 201, Wellington, FL 33414

All photography may only be used in conjunction with a related press release.

We do not sell our email lists or share our lists with other companies or individuals.