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Dyer Equestrian LLC to Sponsor the Leading Lady Rider Award at the American Gold Cup

Written by: Carrie Wirth
Client: Morrissey Management Group (MMG)
Release Date: 2012-09-10

North Salem, NY – September 10, 2012 – Dyer Equestrian is pleased to announce that the equestrian apparel company will sponsor the Leading Lady Rider Award at the American Gold Cup at Old Salem Farm in North Salem, NY. 

The show runs from September 12 through the September 16, 2012 and will showcase the exciting sport of show jumping, culminating with the celebrated $200,000 American Gold Cup, CSI4*-W, an FEI World Cup Qualifying Competition, on Sunday afternoon.

“We are thrilled to be a part of the American Gold Cup at Old Salem Farm,” said Dyer Equestrian co-founder LeeAnne Colamarino. “Dyer Equestrian is based and manufactured in New York City so it’s great for us to support a show that is almost in our back yard.  This show, in particular, was of interest to us as it brings so many great riders to compete and enjoy such a beautiful show venue.” 

Dyer Equestrian is a retailer of premium equestrian apparel for women and children. The company introduces a fresh and fashion forward approach to the equestrian market while maintaining the heritage that defines equestrian sport.  Dyer, named after the founders’ first horses Dylan and Ernie, offers high fashion garments that focus on fit, cutting edge fabric technologies and strategically placed details designed to enhance functionality.  Dyer’s garments feature versatility and adjustability that compliment the rider’s lifestyle.  With a collection for women, children and toddlers, Dyer’s classic look will win its wearer the blue ribbon they deserve.

“For us, sponsoring the Leading Lady Rider Award is aligned with the ideal of our company,” expressed Dyer co-founder, Erin Krasner.  “The leading lady rider is a driven, motivated and accomplished competitor that works hard and deserves to look her best.  In sponsoring this award, we want to celebrate the Leading Lady’s accomplishments and reward her hard work with fun, fashionable pieces that will help her look and ride her best.”

Old Salem Farm, in New York’s Westchester County, is a premier equestrian venue, offering state-of-the-art facilities, surrounded by 120 gorgeous acres. The owners at Old Salem have spent over $30 million in renovations over the past few years to bring this venue on par with any show facility in the world. The American Gold Cup, in its new home at Old Salem Farm, promises to deliver an unforgettable experience for both competitor and spectator.

The official prize list for this year’s event is available on line at: and



The $200,000 American Gold Cup


September 12 - 16, 2012


Old Salem Farm, 190 June Road, North Salem, NY


8am – 5pm daily


Old Salem Farm is New York State’s Westchester County's premier equestrian facility, offering 26 annual competitions, boarding, training and sales. At Old Salem you will find state-of-the-art facilities, top-level training, all surrounded by 120 gorgeous acres for riding.

Old Salem annually holds 26 USEF A, B & C rated competitions. The venue holds at least one competition a month. The most prominent are May 8-13, 2012 AA rated with a Grand Prix and May 15 – 20, 2012 with Grand Prix. The American Gold Cup will provide the elite high performance competition to Old Salem's calendar. In 2010 the Old Salem Spring Show was voted one of the Top 25 Horse Shows in America by NARG. The owners have spent over $30 million in renovations to make this a world-class facility.


Stalls are 10 x 10 and housed under canvas. The FEI stalls are 10 X 12 and stabling area will be secured by fencing with 24/7 security. FEI horses will be scheduled to school separately from non-FEI horses. Schedules will be posted and riders will be given notification of times during the horse inspection.


Available on the grounds


From Interstate 84 or Interstate 287: Take interstate 684 to exit 8 (Hardscrabble Road, turn right. Old Salem Farm is on the right.


Before Show – before 9/7/12 941-744-5465 800-237-8924

During Show – 914-669-5610  ext 201

VIP Table Sales – 904-607-5541 (Kiki Umla)

Stable office – 941-744-5465

Prize List Advertising - 941-744-5465

Vendors - Matt Morrissey 941-915-3457

Websites: and

Charity Partner:
JustWorld International

Sponsorship Opportunities:
Carrie Wirth
Phelps Media Group, Inc.
12012 South Shore Blvd., Ste 105
Wellington, FL 33414Wellington, FL 33414
561-753-3389 (office phone)
561-753-3386 (fax)

Ring dimensions and footing:

Grand Prix Field 350’x450’, footing bluegrass mix turf. Grand Prix Annex 200'x250', Schooling 130'x170'. Jumper Annex 146'x307', Schooling 155'x173'. Indoor 115'x195', Schooling 74'x135'. Hunter 138'x243', Schooling 108'x158'. Footing in all arenas is all weather German-designed fiber and sand.

Footing in all rings and schooling areas have drainage mats, sand and fibermix. Schooling areas are located adjacent to all competition rings. Lighting can be made available for the outdoor rings. However no night classes are scheduled. If inclement weather arrives there is the option to use the indoor sand arena as either for competition or schooling.


Danbury, CT 10-20 min from grounds

Hilton Gardens (203) 205-2000
Comfort Inn (203) 205-0800
Danbury Plaza (203) 795-0600
Ethan Allen (203) 774-1776
Spring Hill Suites (203) 744-7333
Residence Inn (203) 797-1256


West Lane Inn (203) 438-7323

Brewster, NY 5 – 10 min

Heidi’s Motel (845) 279-8011

Mt. Kisco, NY 5 – 10 min

Holiday Inn (914) 241-2600


Stadium Jumping, Inc
STADIUM JUMPING INC.: Corporate Office
1301 Sixth Ave. West, Suite 406
Bradenton, FL 34205
Tel: 941-744-5465
Fax: 941-744-0874

Media Contact:

Phelps Media Group, Inc.
12230 Forest Hill Blvd.
Suite 214
Wellington, FL 33414
561-753-3389 (phone)
561-753-3386 (fax)


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