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Dyer Equestrian Leading Lady Rider Beezie Madden

Dyer Equestrian Fashion

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Dyer Equestrian Leading Lady Rider Award at American Gold Cup Goes To Olympian, Beezie Madden

Written by: Carrie Wirth
Client: Morrissey Management Group (MMG)
Release Date: 2012-09-28

North Salem, NY- September 28, 2012- Beezie Madden earned the Dyer Equestrian Leading Lady Rider Award at the American Gold Cup. With Cortes ”C,” Madden clinched the award by earning fourth place in both the $50,000 American Gold Cup Qualifier and another fourth place prize in the $200,000 American Gold Cup.

Madden certainly deserves the honors. She is a three-time Olympian and two-time Olympic Gold Medalist. She is the winner of multiple Grand Prix events, including the American Gold Cup. In 2004, Madden was the first woman in the sport of show jumping to pass the one million dollar mark in winnings.

Dyer Equestrian LLC, a retailer of premium equestrian apparel for women and children, introduces a fresh, fashion forward approach to the equestrian market while maintaining the heritage that defines equestrian sport. The name Dyer was inspired by the founders’ first horses, Dylan and Ernie. It was those first horses that brought Dyer’s founders, LeeAnne Colamarino and Erin Krasner, together and cultivated their love of equestrian sport and equestrian fashions. Dyer offers high fashion garments that focus on fit, cutting edge fabric technologies and strategically placed details designed to enhance the functionality of the garment.

“Sponsoring the Leading Lady Rider Award fit in with the mission of our brand,” Krasner said. “Dyer is a lifestyle brand and is meant to compliment the rider on and off the horse. The Leading Lady Rider is an accomplished competitor and she deserves to look her best, that’s why we are so excited to sponsor this award and be a part of this great event.”

A review of their debut collection proves their fashions remain true to the company vision. . The Dyer Team has created a line that is fresh and clean and maintains the elegance inherit in equestrian apparel. Their motto, ‘Designed with the Rider in Mind’, sums up their collection and speaks to the details and careful craftsmanship that caters to the rider’s lifestyle.

Dyer is based and manufactured in New York City. “We are so lucky to live in a city that constantly exposes us to the freshest trends and fashions. It is a melting pot of style and creativity, providing a constant source of inspiration for Dyer,” shared Colamarino.

Krasner added, “It is easy to get caught up in the fashion lifestyle living here. The garment district offers everything a designer needs with amazing pattern makers and manufacturers around every corner.”  Dyer is proud to say that their product is made in America.

Another perk of their location, is their proximity to great horse shows like the American Gold Cup, which was held this year at picturesque Old Salem Farm in Old Salem, NY. 

“When we heard the Gold Cup was coming to New York, we knew we had to have a part in it” Krasner said.“

For more information about The American Gold Cup go to:

For more information about Stadium Jumping go to:

For more information about Dyer Equestrian go to:

For complete results from the American Gold Cup go to: 


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