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Press Release


Team Challenge

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JustWorld Announces the Launch of the 2013 Team Challenge

Written by: Kendall Bierer
Client: JustWorld International
Release Date: 2013-01-07

Wellington, FL - January 7, 2013 -JustWorld International, the not-for-profit, humanitarian organization which funds life-changing nutrition, health and hygiene, education, and leadership and cultural development programs for impoverished children in Cambodia, Honduras, Guatemala, and Brazil, is thrilled to announce the start of its brand new JustWorld Team Challenge. Over the next five months, three teams made up of JustWorld Ambassadors each will work to raise $50,000 and, in the process, receive recognition for reaching special milestones. Keep your eyes and ears open to see what your local Teams will be doing to meet their achievements.


The official Team Challenge launch parties will take place in mid-January at Belle Herbe Farm in Wellington, FL, for the East Coast teams, and Alex and Ani's San Francisco store in CA, for the West Coast Ambassadors.


Alex and Ani, Inc. the eco-friendly, positive energy lifestyle brand that around the globe has become synonymous with the quality and innovation associated with "made in America," has stepped up to help make JustWorld's 2013 Team Challenge an unprecedented success. Under the direction of its philanthropic division, Charity by Design, the Rhode Island-based company will transform its launch party into a Charmed by Charity event designed to bring people together to shop, socialize, and share their positive energy with the world.


In addition, Alex and Ani will deliver a portion of all launch party sales directly to JustWorld International.


For more information, please visit

and/or e-mail. 


Each team represents a country in which JustWorld works (including, for this event, Cambodia, Guatemala, Honduras). The shared goal is to raise funds for JustWorld's innovative social development projects. Join or support your favorite team today. Getting involved in the Team Challenge is your chance to raise more awareness about JustWorld projects among Ambassadors, supporters and communities as a whole. This is going to be one of the most influential and exciting ambassador movements yet.


The Team Challenge began January 1st and will run until May 31, 2013. Each team is led by two co-captains -one based on the West Coast and one based at the Winter Equestrian Festival in Wellington, FL. The teams are comprised of JustWorld Ambassadors consisting of Juniors, Amateurs, Professionals and Technical Officials.


Over the five-month event, each team will raise awareness and funds by utilizing e-mail, phones and social media to capture the technology of today, and in so doing raise awareness across the board within new communities. Each team has created its own Facebook group or event page, and many of them will provide up-to-date information with their blogs, Twitter and Instagram posts. There is no limit to the amount of creativity these teams will provide in support of the mission to spread the word about JustWorld.


Sara Abdi and Ali Lieberman will represent team Honduras. These co-captains are raising awareness for the second poorest country in Central America. Honduras suffers from extraordinarily unequal distribution of income and high unemployment. Since 2009, Honduras has become the country with the highest rate of intentional homicides in the world. JustWorld has worked throughout Honduras to address the education, health and nutrition of children in impoverished communities. JustWorld currently works with local Nongovernmental Organization (NGO) Compartir to bring education and social development to children through the mobile library, which reaches 5,000 children in slums around Tegucigalpa. To reach out to the West Coast co-captain Sara Abdi, please e-mail You can also reach out to Ali Lieberman at for East Coast representation.



Guatemala is an impoverished Latin American country, where three quarters of the country lives below the poverty line. For Guatemalan children, this means many of them do not have access to health care, proper nutrition or education. JustWorld partners with NGO Los Patojos to establish a safe learning environment for more than 180 children in the dangerous community of Jocotenango. With West Coast co-captain Morgan Dickerson ( and East Coast co-captain Kira Kerkorian (, Team Guatemala will work to raise funds to continue scholarships to attend school, educational reinforcement lessons, and access to a healthy community kitchen and free medical clinic.



Team Cambodia is working conscientiously to bring attention to the South East Asian country. Cambodia is still recovering from the national trauma of Pol Pot's brutal regime and genocide roughly 35 years ago. The country now struggles with a lack of free education and extreme poverty, particularly in rural areas where 92 percent of the impoverished population lives. JustWorld partnered with the People Improvement Organization in Phnom Penh to address this problem and has built two schools and funds the education of 650 children. Madison Bradshaw on the West Coast is working in tandem with East Coast co-captain Max Beaumont to continue their quest to raise awareness and funds. Please visit for more information.



Get involved in the 2013 JustWorld Team Challenge. You can easily contact any of the team co-captains, as well as start fundraising initiatives in your own community. Work to spread the word through friends and family, and make sure to help out your favorite team with donations. Know that you are able to help make a change in the world with the JustWorld Team Challenge. For more information please contact JustWorld Ambassador Coordinator Amber Warren at


Contact Information  


JustWorld Contact Information:


Mei Mei Newsome (Development Director) 


Jill Mills (Projects Manager)  


Amber Warren (Ambassador Coordinator) 

+1 (561) 333-9391


Team Captains:


Team Honduras


Sara Abdi (West Coast)  


Ali Lieberman (WEF)  


Team Guatemala


Morgan Dickerson (West Coast) 


Kira Kerkorian (WEF) 


Team Cambodia


Madison Bradshaw (West Coast) 


Max Beaumont (WEF) 


Founded in 2003 by Jessica Newman, JustWorld International is a not-for-profit, humanitarian organization which funds life-changing nutrition, health and hygiene, education, and leadership and cultural development programs for impoverished children in Cambodia, Honduras, Guatemala, and Brazil. There are currently more than 500 Rider and Technical Official Ambassadors representing 40 different countries, whose efforts to support JustWorld's projects have raised in excess of $5.4 million to date. For more information on JustWorld, or how to support the Adopt a Project campaign, please visit


JustWorld International is a 501(c)(3) charitable organization in the United States and a registered Association 1901 in France both for which donations are tax deductible to the fullest extent of the law. In addition, tax-deductible donations are accepted in Canada and Switzerland. JustWorld International has no political or religious affiliation.




About Alex and Ani 
Alex and Ani, LLC offers eco-friendly, positive energy products created by Founder and Creative Director Carolyn Rafaelian. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world and that, by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit for more information.



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