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Kids Cancer Foundation-Dr. Steven Pliskow and Michelle O'Boyle; Palms West Hospital-Eric Goldman, CEO, Madeline Nava, COO, Silvia Strada, CNO, and Scott Herndon, CFO and Kids Cancer Foundation-Frank Dowling, Sandy Erb.

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Palms West Hospital Becomes Founder Campaign Member of Kids Cancer Foundation and Cancer Center

Written by: Maureen Gross
Client: Kids Cancer Foundation
Release Date: 2013-04-26

Wellington, FL—April 26, 2013—The Kids Cancer Foundation has instituted a new program called the Founders Campaign.  This program offers an opportunity for leading individuals, families, corporations and foundations to provide sustaining financial support for the programs of the Kids Cancer Foundation and Cancer Center.  As part of the Founders Campaign, Palms West Hospital has recently become a “Founding Partner” supporter ofThe Kids Cancer Foundation and Cancer Center. 

The Kids Cancer Foundation is devoted to assisting the children in our community who are battling cancer and/or a blood disorder.  This assistance includes help for the whole family---the parents, the siblings and the patient.  “When a child is diagnosed with cancer, it seems to hit the whole family like a ton of bricks and it tends to knock them off of their feet,” explains Michelle O’Boyle, founder and executive director of Kids Cancer Foundation.  “Their carefree childhood days quickly seem to disappear, and they are consumed with endless doctors’ appointments and hospital visits.  It is at this point that the Kids Cancer Foundation steps in to provide the families with some much needed support as they try to battle this horrible disease—we even refer to our patients as ‘Our Little Warriors’”.

With the support of Commissioner Jess R. Santamaria, the Foundation recently opened a Cancer Center in Royal Palm Beach.  This Center allows the Kids Cancer Foundation to have a centralized, yet “homey”, facility for the families to enjoy during the long hours involved in their child’s cancer treatment.  “We are right up the street from Palms West Hospital, so the parents can drop off their kids with us, while they take their child with cancer in to the hospital for a treatment or for a doctor’s appointment,” states Sandy Erb, board member and full-time volunteer.  The Center offers assorted services, such as tutoring, nutritional education and cooking, art therapy and a place to relax and be a kid.

Palms West Hospital’s donation and support of the Founders Campaign denotes the intrinsic value that they place on the services and programs of the Kids Cancer Foundation and Cancer Center.  Eric Goldman, CEO of Palms West Hospital, stated, “As the only pediatrics hospital in the Western Communities, we believe that children and their families should have a place to feel safe and supported during difficult times.  We strive to provide that family-friendly environment for them while receiving treatment at Palms West, but The Kids Cancer Foundation offers another safe haven for parents and other family members which is invaluable.”

It has been proven that optimal treatment can be achieved when a patient is viewed and treated as a “whole picture” and not just concentrating on the medical aspects of treatment.  “One family might need nutrition counseling to ensure their child maintains a strong energy level, and another child might need some tutoring due to absences from class due to treatment.” O’Boyle explains.  “And, we can provide that at the Cancer Center.”

Kids Cancer Foundation, due to its proximity to Palms West Hospital, provides many of the supplemental services that Palms West’s young cancer patients need.  But, the Foundation’s services are available to many other children in South Florida, as well.  “Currently we have more than one hundred children utilizing our various programs and services,” states O’Boyle.  “Unfortunately, our numbers are up and we have more patients than we have ever had.  Our outreach into the community is growing and strengthening every month.” 

The Founders Campaign will enable Kids Cancer Foundation to build an enduring relationship with many leading businesses and organizations in the community, such as Palms West Hospital and the synergistic nature of that relationship only strengthens both organizations. The Founders Campaign donations will help to ensure that the Kids Cancer Foundation will be able to continue offering these supportive services and programs for years to come.

For information on Kids Cancer Foundation and Cancer Center and/or the Founders Campaign, go to, call Michelle O’Boyle at (561)371-1298 or email


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