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Normandy’s Largest Equestrian Center the Deauville Complex Joins Just World International as Official Charity Partner

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Normandy’s The Pole International du Cheval Joins Just World International as Official Charity Partner

Written by: Kendall Bierer
Client: JustWorld International
Release Date: 2013-05-01

Deauville, France – May 1, 2013 – Normandy’s largest equestrian center The Pole International Du Cheval (in Deauville, France) joins the equestrian events organizing association of Deauville to support JustWorld International as their official charity partner. Through this partnership, both parties show their commitment in going above and beyond the equestrian sport by contributing to the finance of educational and vocational programs serving impoverished children in developing countries.

The CSIO Junior/Young Riders competition, which will take place in Deauville, France on May 23‐26, will mark the official launch of an awareness campaign for JustWorld International. For the past decade, the humanitarian organization has acted as a catalyst for positive change in the developing world. More than 6,000 children have already benefited from JustWorld’s programs targeting education, health, hygiene, nutrition, and personal development. JustWorld works with well‐established local partner organizations to ensure an effective community buy‐in and relevance.

“In 2012, The Pole International Du Cheval was the first equestrian center in France to welcome JustWorld’s fundraising efforts for our re‐launch in Europe," said Jessica Newman, JustW orld co‐founder and executive director. “We are extremely flattered to have been chosen as the official charity partner. Each year, hundreds of children join our programs and gain access to the possibility of building a better future. The support raised through this new partnership will help us to achieve our goals."

A natural choice for The Pole International Du Cheval

For Antoine Sinniger, managing director of The Pole International Du Cheval, this choice was completely obvious. “We wanted to give meaning to our development," he says. “One of our main focuses relies on children, with the creation this summer of our Team Espoirs for talented young riders. JustWorld’s goal is precisely to help children living in poverty, less fortunate than our young riders. It was evident to us!”

Very enthusiastically, Joëlle Mestrallet, President of Deauville Sports Equestres which co‐organizes most of the competitions in Deauville, immediately approved this project. “Thanks to my many trips to international horse shows, I have met Jessica Newman and learned more about her organization. I have been very touched by this action for children. Last year, we were the first horse show to raise funds in Europe by organizing a horseless horse show. Its success immediately convinced us we had to do more.”

Official launch during the CSIO

The biggest event of this upcoming season in Deauville will be the CSIO for Junior and Young Riders, which will take place May 23rd through the 26th. More than 200 children and teenagers from all over the world will participate during the four days of competition. It will be the perfect way to unveil this new partnership during an evening party on Friday, May 24th. Riders and their families will have the opportunity to participate in their first Horseless Horse Show while professional JustWorld Ambassador Riders will sensitize the younger generation to the need for integration of philanthropy in their everyday life.

More about the Deauville Equestrian Complex

The center constitutes a unique place in Normandy, only one hour and 45 minutes from Paris by highway, thanks to its facility and services. It provides teaching, boarding, organization of events for all levels, and a wide range of services dedicated to horse lovers. With more than 200 stalls, three indoor arenas and three sand rings, the site can easily welcome foreign delegations for training or transit between major competitions in Europe.

2013 confirms the position of The Pole International Du Cheval as a regional leader with the organization of the first CSIO for Juniors and Young Riders, and the creation of the Team Espoirs (Hopes Team) in September 2013. The facility is open to all riders from a novice to advanced level, and to teach the public about horsemanship and the equestrian world. The complex is also a venue capable of hosting events, seminars and training programs, reinforcing the city of the Côte Fleurie in its role as the Horse Capital of Normandy. For more information, visit: www.pole‐international‐

More about JustWorld

JustWorld International is a humanitarian organization registered under 501 (c) 3 in the United States and registered in France as an Association 1901. JustWorld is also part of the Lombard Odier Philanthropic Foundation, an umbrella foundation registered in Switzerland and rated. JWI has no political or religious affiliations. JustWorld acts as a catalyst for positive change in developing countries. It is through partnerships with local organizations that JustWorld can accomplish this progress. JustWorld projects aim at providing basic education, vocational training and nutrition programs, health and hygiene for children in poor communities in Honduras, Cambodia, and Guatemala. For more information, please visit:


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