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Phelps Media Group is a public relations and marketing firm dedicated to the promotion and success of the equestrian industry.

Press Release


Equine TV_2012 ANHS View Heat Map

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Alltech Equine TV Covers ‘The Oldest Indoor Horse Show on the North American Continent’

Written by: Christian Palmer
Client: National Horse Show
Release Date: 2013-06-14

More than just a horse show- whether you join us in person at the country’s oldest indoor horse show from October 29th through November 3rd at the Kentucky Horse Park’s Alltech Arena, or via the warm glow of your personal electronic device, we’ve got all the angles covered for you!

Billy Frey with Alltech says, “For the third consecutive year, Alltech Equine TV will bring you all of the exciting coverage of the Alltech National Horse Show.  Viewers from around the world will, tune in to watch the action live on the internet, or catch up with what they missed through on-demand viewership.  In fact, viewership will more than double over last year  as people tune in to their laptops, iPads, and iPhones.  


  • 25,000+ viewers
  • 73 countries
  • All 50 states
  • Top 10 states (in order):  New York, California, Florida, Massachusetts, Kentucky, Michigan, Connecticut, Pennsylvania, Illinois, North Carolina”

This is your chance to reach two key groups: an educated, affluent family audience that embraces the equestrian lifestyle and the owners and professionals that drive purchase decisions. The Alltech National Horse Show attracts a fun, quality, affluent, family audience- a highly sought after demographic.

More than just a horse show- over 560 horses and 350 riders from nine countries, including Canada, South America, Europe and Central Asia will compete for nearly $850,000 in total prize money. And, as always, the American Society for the Prevention of Cruelty to Animals (ASPCA) Alfred B. Maclay Horsemanship Finals will take place launch young riders’ careers.

For more information about delivering your message to spectators and on-line viewers, please contact Christian Palmer, Alltech National Horse Show, 612.618.8216,, or Billy Frey, Alltech, 859.806.1196,,


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