From Hunters and Jumpers... to Dressage and Polo
Equestrian Marketing, Public Relations and Event Management

Facebook   Twitter   Pinterist
Equestrian Photography
Join our Mailing List
Email:  
Powered by ConstantContact

Phelps Media Group is a public relations and marketing firm dedicated to the promotion and success of the equestrian industry.

Press Release

ATTACHED PHOTOS

Biggest Loser RunWalk logo

Dan and Jackie Evans, organizers of The Biggest Loser RunWalk were in Lexington, Kentucky to promote their upcoming event during the Alltech National Horse Show

Click on the above photos for details and a high resolution version.

Photographs may be used free of charge only in relation to the PMG press releases they pertain to.

THE BIGGEST LOSER RUNWALK TO HOST 5K/15K AT KENTUCKY HORSE PARK Race to be part of the Alltech National Horse Show

Written by: Courtesy of Client
Client: National Horse Show http://www.nhs.org
Release Date: 2013-07-26

Lexington, KY – July 26, 2013 - – Saddle up for The Biggest Loser RunWalk, a 5-K race, 15-K race and one-mile Kids Run Fun part of Family Fun Day festivities during the Alltech National Horse Show, held at the Alltech Arena on the grounds of the Kentucky Horse Park on Nov. 2, 2013. From the first-time walker to the avid runner, participants are encouraged to get off the couch and hit the gravel in the Bluegrass state. The Biggest Loser RunWalk is licensed through the NBCUniversal Television Consumer Products Group and Shine America.          

The Biggest Loser RunWalk is happy to be working with The Bluegrass Sports Commission and the Alltech National Horse Show to bring the race to Lexington. According to the Centers for Disease Control and Prevention (CDC), 66.2 percent of adults were overweight in the state of Kentucky in 2010, and only 21.4 percent of these adults were physically active for a total of at least 60 minutes per day. These figures are a statistic Kentucky has been working hard to change.

“The Bluegrass Sports Commission is excited about bringing the Biggest Loser RunWalk Race Series to central Kentucky,” said Terry Johnson, executive director of the Commission. “Not only will it be an terrific addition to our sports calendar, but partnering with Alltech and The Biggest Loser in the fight against obesity in Kentucky also contributes to the quality of life of our region.”

The race will be held at 9 a.m. at the Alltech Arena, 4089 Iron Works Parkway, Lexington, Ky., rain or shine. The 5-K and 15-K are chip-timed for participants tracking personal goals with special awards given to the top runners and walkers. This event will also include a kids’ one-mile fun run for ages 4-12 taking off at noon. Dan and Jackie Evans, organizers of The Biggest Loser RunWalk and season 5 contestants, offer the RunWalk as a non-intimidating environment for all participants, with a longer course time limit to complete the race.

After the race, participants, family and friends can celebrate and relax at the post-race concert featuring former “The Biggest Loser” contestant and Nashville recording artist, Dan Evans. 

On Friday, Nov. 1, 2013, participants and the community can get inspired for the next day’s race at the Health & Wellness Meet and Greet at the Alltech Arena. While there, participants will be able to pick up their race information, enjoy a variety of entertainment inside the Alltech Arena, take advantage of workshops from past Biggest Loser contestants, take part in The Biggest Loser Q&A and much more.

This race will take place as part of a week-long line-up of community activities surrounding the Alltech National Horse Show, America’s oldest and most prestigious indoor horse show, held from Oct.29 – Nov. 3. With race registration, entire families will receive free admission to Saturday Family Fun Day at the Alltech Arena. Other family friendly activities throughout the week include boutique shopping around the arena, a free indoor Halloween trick-or-treat with live cartoon characters on Oct. 31 and the first-ever Barn Night where equestrian youth and horse crazy kids can meet with their favorite equestrians on Nov. 1. For more information about the Alltech National Horse Show, visit www.alltechnationalhorseshow.com.

All registered participants of the RunWalk will receive a free daytime entry into the show at packet pick up. For more information on The Biggest Loser RunWalk or to register for a race, please visit www.BiggestLoser.com/RunWalk.

About FitWorld Group LLC

The Biggest Loser RunWalk Race Series launched in the fall of 2012 throughout the United States, challenging all Americans to get fit and stay healthy. Organized by former contestants of “The Biggest Loser,” Dan and Jackie Evans, the race series includes a variety of race distances including 5K’s, 10K’s, 15K’s, Half Marathon’s, Off-Road Challenges and Kids’ Races. Whether you have yet to begin an exercise regime or you are an avid runner, this race series is dedicated to helping you reach your fitness goals. Our mission is to get America off the couch and on the pavement! For more information, visit www.BiggestLoser.com/RunWalk.

About The Bluegrass Sports Commission

The Bluegrass Sports Commission is an independent, non-profit 501c3 governed by a board of directors. The BSC, responsible for annually staging the Bluegrass State Games, is also responsible for recruiting, growing, staging and attracting sporting events of all sizes and types that serve the central Kentucky community by increasing economic activity and/or improving the quality of life for its citizens. For more information, visit www.bluegrasssports.org.

About the Alltech National Horse Show

An American equestrian tradition, the Alltech National Horse Show was founded in 1883 at the original Madison Square Garden. In 2011, the nation’s oldest horse show debuted in the Alltech Arena at the Kentucky Horse Park with Alltech as its sponsor. Showcasing a variety of equestrian sports, Alltech National Horse Show highlights include the $500,000 Alltech Grand Prix, the $50,000 LIFEFORCE Elite™ Puissance, American Saddlebred classes and the ASPCA Alfred B. Maclay Finals for youth riders. A week-long line-up of community festivities during the 2013 show include a free indoor Halloween trick-or-treat, the debut of Barn Night for local horse lovers and a Saturday Family Fun Day featuring the Biggest Loser 5K RunWalk.

In its first year in Kentucky, the Alltech National Horse Show was named the No. 1 horse show in America by the North American Riders Group, and it returned in 2012 with an even higher score from this group. For two consecutive years, the show has been named Horse Show of the Year by the National Show Hunter Hall of Fame. In 2013, the show received the Heritage Competition designation from the United States Equestrian Federation. For more information, visit alltechnationalhorseshow.com.

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and www.nbcuniversalstore.com. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com. Viewers can access "The Biggest Loser" health and fitness community at www.biggestloser.com. The portal is the go-to destination for comprehensive and interactive weight-loss tools, bringing "The Biggest Loser" lifestyle from the hit NBC show right to your home.

About Shine America

Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content. Shine America is known for popular and award-winning original series including The Biggest LoserThe Face, and Tabatha Takes Over as well as adaptations of Shine Group formats such as MasterChefMinute to Win It, and scripted series including The Office and the upcoming FX drama The Bridge.

Shine America has development deals with some of the top producers in television including Nigel Lythgoe (Nigel Lythgoe Productions) and its own unscripted format label in Ardaban, led by the creators of the hit Food Network series Chopped. Shine Latino, a new division of Shine America, is producing and distributing original Spanish-language content to the U.S. and Latin American marketplaces.

The global Shine 360˚ division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. The company has also developed over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. 

 

 

Home | What We Do | Our Clients | Releases | Meet the PMG Staff | Contact Us
Photo Gallery | Featured Articles | RSS | PhelpsSports.com

© 2020 Phelps Media Group, Inc.
12012 South Shore Blvd., Suite 201, Wellington, FL 33414
561.753.3389     info@phelpsmediagroup.com

All photography may only be used in conjunction with a related press release.

We do not sell our email lists or share our lists with other companies or individuals.