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Press Release


Dick Rosell

Rick Steed and Boom Or Shine, Joe Harper and HA Steady Lena, and Dave Phillips and Citas Black Diamond

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SBA Moves On to Ohio after Successful Co-Sanctioned Show in Tennessee

Written by: Mary Adelaide Brakenridge
Client: Horse Show By Appointment
Release Date: 2013-08-11

Murfreesboro, TN – August 11, 2013 – Show By Appointment’s partnership with the East Coast Reined Cow Horse Classic (ECRCHC), held July 17-21 in Murfreesboro, TN, resulted in a long list of new horses and riders qualified for SBA’s Championship Finals, scheduled for Oct. 10-13 in Sarasota, FL. SBA’s classes were run concurrently with ECRCHC classes, and the co-sanctioned event went off without a hitch. SBA paid out close to $10,000 to its winners over three days of competition. Another opportunity to qualify is coming up at Henderson’s Arena in Jackson, OH, the host of the SBA Summer Show Circuit on Aug. 15-18.

Competitors in the four one-day shows in Jackson can enter, pay and schedule ride times in one easy stop at To qualify for Championship Finals, riders must attend at least three out of the four days of competition. Alternately, they may opt out of competing in Ohio and simply mail in entry fees for all four shows to earn a place in the Finals.

Jackson circuit competitors will enjoy the trademarks of SBA: a fun and friendly atmosphere, fair judging, and an affordable show experience, along with the convenience of being able to select ride times in advance. SBA’s final regular circuit is planned for Sept. 6-8 in Sarasota, FL, where it will serve as a warm-up for the Championship Finals the following month.

“SBA is excited by the success of their first co-sanctioned show with the National Reined Cow Horse Association (NRCHA),” said SBA’s Rick Steed. “We are happy to be working with them for the common goal of building a great reined cow horse community.”

Dick Rosell, one of the promoters for the ECRCHC, said the arrangement worked well for both show organizations. “It was very good for SBA as well as for the NRCHA that we co-sanctioned – it brought in people for the show,” he said. “I think that SBA being there helped us because we got more entries, and it also gave us more classes to show in. It went without a glitch – it ran smooth as silk.”

Rosell said he enjoyed having the opportunity to show for more prize money and qualify for the SBA Championship Finals without traveling to another show. “I won in the neighborhood of $1,500 from the SBA show, and my daughter and I won almost $10,000 together from both shows,” he said. “It was one qualifying stop for the finals. It wouldn’t have happened for me otherwise.”

The prize money and the show facility for the Finals are both major draws for Rosell. “I’m looking forward to a lot of money!” he said. “The location of the Finals is one of the better places to show cow horses in the state of Florida – I think it’s the best place. The ground is perfect, the arena is good and the cattle are good. I’m sure it’ll be well-organized. You’ve got to have a good ground and good cattle to have a good horse show. There are plenty of RV hookups and plenty of stalls.”

Another top rider in the SBA classes at the ECRCHC was David “Bone Daddy” Phillips. Phillips and his family have achieved remarkable success in reined cow horse competition over the last decade, winning numerous national titles, including three titles with the same horse in one year. Now that he’s tried SBA’s shows, Phillips is hooked.

“It’s something that’s been a long time overdue,” Phillips said of the SBA format, praising the “out-of-the-box” thinking that resulted in the idea.

He said SBA’s focus on keeping shows fun and fair was a major draw for him. “We’re there to have fun,” he explained. “Every horse has his day, and we all want to be scored equally and fairly, so the best horse wins. SBA’s judge monitor holds judges accountable.”

Phillips noted that the self-scheduled ride times result in a scrambled order of go that helps judges stay unbiased. “You have an open rider, then a little britches rider, then a boxer – they just have to judge every ride separately,” he said. “They forget how they scored the other riders in the class.”

Although Phillips is a seasoned professional himself, he recognizes the appeal of SBA for younger, less experienced, and non pro riders working their way up the ranks. “The non pro is the heartbeat – it’s what supports the whole association,” he said. “In SBA shows, the non pro has the opportunity to win the same amount of money as the open riders. Then the divisions lower than the non pro want to move up and compete for that prize money.”

“And there’s the excitement of the whole horse show!” he added. “The music, the Down the Hairy Fence – it’s good fun and it works all the way around.”

“I think that’s the future of cow horse and the future of horse showing.”

Enter now for SBA’s Jackson, OH, circuit, Aug. 15-18, at Don’t forget to mark your calendars for the final summer circuit, Sept. 6-8, and the Championship Finals, Oct. 10-13, both in Sarasota, FL.

Keep up-to-date with SBA’s news by liking them on Facebook at, following them on Twitter at, and checking out their website at See SBA videos at

Sponsorship opportunities are available – for more information, visit

About Show By Appointment

Show By Appointment’s fresh approach to reined cow horse competition has been an unprecedented success in its first season. SBA aims to make showing “Fun, Fair, and Affordable” for competitors.  To accommodate those traveling long distances to show and help busy riders fit showing in at their convenience, SBA allows riders to reserve their own ride times in advance. This cuts down on usual travel expenses such as stall rentals and hotels and encourages competitors to make the trip and join in the fun.

Each SBA series includes four shows. Riders who compete at three out of the four shows earn a place in the Championship Finals, slated for October 10-13, 2013, at Triple J Ranch in Sarasota, FL. The Finals offer over $100,000 in cash and prizes. Competitors may also qualify for the Finals in absentia by simply sending in entries and payment to each of the four shows. This system is designed to allow riders a chance to compete in the Championship Finals without spending the season chasing points and incurring excessive competition expenses.

Show By Appointment Sponsors


Triple J Ranch 

Steed Training

Jacob Livestock

177 Performance Horses

J.W. Brooks Custom Hat Co.

Ranch Feed & Pet Supply Inc
(772) 288-3544 /

Microtel Inn & Suites by Wyndham – Perry, GA

Equestrian Services International

Everglades Farm Equipment


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