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Press Release


JustWorld International Horseless Horse Show comes to the 2013 Alltech National Horse Show Nov. 2

GIVE 4 GOOD Campaign Logo

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The Alltech National Horse Show Welcomes JustWorld International as 2013 Charity Partner, Raising Funds for the Inaugural GIVE 4 GOOD Campaign

Written by: Kendall Bierer
Client: National Horse Show
Release Date: 2013-10-15

Lexington, KY – October 15, 2013 – It is the 130th Alltech National Horse Show’s immense honor to announce their participation and support of the JustWorld International’s GIVE 4 GOOD Campaign.  The GIVE 4 GOOD Campaign allows you to choose a cause that is close to your heart—a cause that will change the lives of more than 3,500 children by giving them access to the opportunities an­d skills that break the cycle of poverty.

The Alltech National Horse Show will raise funds through a variety of events held throughout the prestigious show from October 29-November 3, 2013 at the Kentucky Horse Park in Lexington, KY. Their support will help JustWorld International to provide impoverished children in Cambodia, Guatemala and Honduras with education, daily meals, medical care, and access to leadership and cultural development programs. The Alltech National Horse Show will be the third horse show in North America to choose a cause for the GIVE 4 GOOD Campaign.

Make sure to join JustWorld International on October 31 as the doors to the Alltech National Horse Show open at 7 a.m. and 50% of any walk-in General Admission tickets will benefit the GIVE 4 GOOD Campaign. The Alltech National Horse Show is also pleased to raise awareness for JustWorld and their projects across the globe with the JustWorld Video, which will be displayed for all to see on the jumbotron throughout the six-day show. The JustWorld International staff will be on site in the Kids Area, parallel to the Alltech Arena, to provide information about the available programs, projects and visions that are the pillars for a just world. With over 500 JustWorld Ambassadors in more than 40 countries, it is nothing short of passion that acts as the driving force for the GIVE 4 GOOD campaign.

The JustWorld International Horseless Horse Show has become a staple for some of the world’s largest equestrian events, and the 130th edition of the Alltech National Horse Show is no exception, as children of all ages will take their turn over fences in its JustWorld International Horseless Horse Show Saturday afternoon, November 2 in the Kids Area adjacent to the Alltech Arena. All of the proceeds from the Horseless Horse Show benefit JustWorld’s GIVE 4 GOOD Campaign. For only $10 per class, children can compete for the top prizes, and the bragging rights. The JustWorld International Horseless Horse Show will feature the Short Stirrup Jumpers, Children’s Jumpers, Pairs Class, Grand Prix and Puissance High Jump.

The Kids Area will be packed with children soaring over fences as they dream of the day they may one day compete on the international scale alongside their role models. Many of those very same role models are JustWorld Professional Rider Ambassadors, and they are advocating for their causes across the world, and at the Alltech National Horse Show.

If you’re interested in volunteering at this event, please contact Amber Warren at or +1 (561) 333-9391.

JustWorld International:

Founded in 2003 by Jessica Newman, JustWorld International is a not-for-profit, humanitarian organization, which funds life-changing nutrition, health and hygiene, education, as well as leadership and cultural development programs for impoverished children in Cambodia, Honduras and Guatemala.  There are currently more than 500 Rider and Technical Official Ambassadors representing 40 different countries, whose efforts to support JustWorld's projects have raised in excess of $6 million to date.  For more information on JustWorld, please visit our website,, or e-mail us at To learn more about the GIVE 4 GOOD campaign click here.

JustWorld International is a 501(c)(3) charitable organization in the United States and a registered Association 1901 in France. Tax-deductible donations are accepted in Canada and Switzerland. JustWorld International has no political or religious affiliation.


Founded in 1980 by Dr. Pearse Lyons, Alltech improves the health and performance of animals, plants and people through natural nutrition and scientific innovation. With more than 3000 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia. For further information, visit For media assets, visit

Alltech is the proud title sponsor of the Alltech FEI World Equestrian Games 2014 in Normandy. For more information about these prestigious global championships, visit

2013 Alltech National Horse Show Fast Facts

The Alltech National Horse Show is a weeklong championship event featuring “AA”-rated hunters, open jumpers, junior/amateur jumpers, and the ASPCA Alfred B. Maclay Finals. The event will run October 29 – November 3, 2013, indoors in the Alltech Arena at the Kentucky Horse Park in Lexington, KY, site of the 2010 Alltech FEI World Equestrian Games™.

The Kentucky Horse Park has waived the normal parking fee during the Alltech National Horse Show. Parking is free. While dogs are permitted at the Kentucky Horse Park on a leash, no dogs are allowed in the Alltech Arena during the ANHS

The Kentucky Horse Park is located at 4089 Iron Works Parkway, Lexington, KY 40511. The KHP is 8 miles northeast of Lexington at Exit 120 on Interstate 75.

Carolyn Vincent
National Horse Show
PO Box 386
Greenvale, NY 11548

Phone: (516) 484-1865
Fax: (516) 484-1982


Vendors offering equestrian equipment, apparel, jewelry and home furnishings are located in the Alltech Arena.

Additional Contacts:
Vendors  - Matt Morrissey at or call 941 915-3457
VIP Table Sales – Karen Lucca at or call 561-753-3389
Advertising – Christian Palmer at or call 612-618-8216

Sponsorship – Mason Phelps at or 561-753-3389 or Susie Webb at or 301-520-6162

HILTON – DOWNTOWN – 859-231-9000 – Approximately 6 miles

CLARION HOTEL (formerly Holiday Inn North) – 859 – 233-0512 – Approximately 4 miles
FAIRFIELD INN & SUITES BY MARRIOTT - 859 -977-5870 - Approximately 4 miles
FOUR POINTS SHERATON – 859-259-1311 – Approximately 4 miles
LA QUINTA – 859-231-7551 – Approximately 4 miles
KNIGHTS INN – 859-231-0232 – Approximately 4 miles
EMBASSY SUITES – 859-455-5000 – Approximately 4 miles
MARRIOT GRIFFIN GATE – 859-231-5100 – Approximately 4 miles
RESIDENCE INN – 859-231-6191 – Approximately 5 miles
COURTYARD BY MARRIOT – 859-253-4646 – Approximately 5 miles
HOLIDAY INN GEORGETOWN – 502-570-0220 - Approximately 6 miles
RAMADA INN – 859-299-1261 – Approximately 6 miles
RED ROOF INN – 859-293-2626 – Approximately 6 miles
HAMPTON INN – 502-867-4888 – Approximately 6 miles
SUPER EIGHT – 502-863-4888 – Approximately 6 miles
MICROTEL INN & SUITES - 502-868-8000 - Approximately 6 miles

For further information on housing in the Lexington area, we invite you to visit: and

Kentucky Horse Shows, LLC
P. O. Box 11428
Lexington, KY 40575-1428
859-233-0492 (phone)
859-233-0495 (fax)

Horse Show Secretary:
Cindy Bozan


Elizabeth Adams
North America PR, Alltech
Alltech Corporate Headquarters
3031 Catnip Hill Pike
Nicholasville, Kentucky 40356
(859) 401-2964


Re: News and Information:

Phelps Media Group, Inc.
12012 South Shore Blvd.
Suite 105
Wellington, FL 33414
561-753-3389 (phone)
561-753-3386 (fax)

Re: Media Credentialing:

Classic Communications
38 Mechanic Street - Suite 101
Foxboro, MA 02035
508-698-6810 (phone)
508-698-6811 (fax)


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