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Press Release


SBA Reined Cow Horse Experience

Chasing the mechanical cow with Trevor Steed

Rick Steed gives a bridle-less demonstration

SBA Reined Cow Horse Experience

Chasing the mechanical cow with Trevor Steed

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Cowboy Up for the SBA Reined Cow Horse Experience!

Written by: Mary Adelaide Brakenridge
Client: Horse Show By Appointment
Release Date: 2014-02-21

Indiantown, FL – February 21, 2014 – Put on your cowboy boots and prepare for the ride of your life! Show By Appointment and Steed Training are teaming up to offer the SBA Reined Cow Horse Experience. Whether you’re an experienced equestrian in the English disciplines, a Western rider who’s interested in reined cow horse events, or someone who has never been on a horse before, the SBA team is ready to create a thrilling and memorable experience for you.

By the end of the day, you’ll be amazed at how much you’ve accomplished and hooked on the excitement of this addicting sport. Rick and Trevor Steed of Steed Training and assistants from the SBA team provide personalized instruction to ensure all participants have the skills they need to work with a live cow. The cow horses used for the program are highly schooled and have impressive resumes, many of them boasting multiple championship titles. 

The experience begins in style with a luxurious limo ride to the beautiful Bynum Farms in Indiantown, FL. Owned by SBA co-founder Blair Bynum, the facility plays host to SBA’s popular winter series of reined cow horse shows and is the perfect spot for a relaxing getaway.

Upon arrival, mount up and learn the basic cues necessary for the day’s activities. You’ll practice your moves while chasing a mechanical cow and then head into the arena for instruction from Rick Steed. Learn each component of a reining pattern, including high-speed spins and sliding stops.

After a lunch break, which can include a wildlife tour of the nearby J & R Outfitters ( exotic game preserve on picturesque open land, it’s time to get back in the saddle. You’ll first work with a mounted instructor to learn the basics, and then it’s back to the arena to see how much you’ve learned and test your skills with a live cow! Let your horse do his job, hold on tight and, above all else, don’t look away from the cow as you and your horse work as a team to keep the cow at one end of the ring.

The SBA Reined Cow Horse Experience can be customized to fit the background, availability and budget of participants. Multi-day packages are also offered, and SBA can take the show on the road and bring the cow horses to a facility near you. Contact Rick Steed at 772-263-6830 or to find out more.

To get a glimpse of what’s in store when you book an SBA Reined Cow Horse experience, come check out an SBA show! Bynum Farms is hosting a show this weekend, Feb. 22-23, and you can get a firsthand look at the fun that’s in store. Admission is free, so stop by and see what it’s all about! Spectator highlights include Down the Hairy Fence, a thrilling competition during which top riders work the cows at high speed. It will be held Saturday at 4 p.m.

Feedback from SBA Reined Cow Horse Experience Participants

“I loved getting to try a new style of riding. We really got to try everything the instructors showed us-they didn’t ‘dumb’ it down or simplify the experience. The horses were fabulous and knew their job, which made the riding that much better. Instructors took the time to thoroughly explain how to do everything, and there was a lot of practice, which helped set you up for success.”

-J.P., Massachusetts

“I was really looking forward to the SBA Reined Cow Horse Experience going into it. I'd heard riding reined cow horses would be a lot of fun, but it definitely blew even my initial high expectations out of the water! I never expected that by the end of the day I would be working an actual cow! That had to be one of the coolest riding experiences that I've ever had. Rick Steed and the entire SBA team were so patient with our group of entirely English riders, who had never done anything like that before, and they definitely showed us a good time!”

-E.R., Pennsylvania

“I can't say enough good things about the SBA Reined Cow Horse Experience. It's first class all the way with friendly staff, well-trained horses, a beautiful facility and attention to detail. What a blast! May I come again next week?”

-S.W., Texas

About Show By Appointment

Show By Appointment’s fresh approach to reined cow horse competition was an unprecedented success in its first season, and now SBA is back for a second year. SBA aims to make showing “Fun, Fair, and Affordable” for competitors.  To accommodate those traveling long distances to show and help busy riders fit showing in at their convenience, SBA allows riders to reserve their own ride times in advance. This cuts down on usual travel expenses such as stall rentals and hotels and encourages competitors to make the trip and join in the fun. 

Each SBA series includes four shows. Riders who compete at three out of the four shows earn a place in the annual Championship Finals, which offer over $100,000 in cash and prizes. Competitors may also qualify for the Finals in absentia by simply sending in entries and payment to each of the four shows.

Sponsorships are available for SBA’s 2014 season, and now is the perfect time to get on board to take full advantage of SBA’s events and associated promotional opportunities. Contact Mary Adelaide Brakenridge at for more information. 

Upcoming SBA show dates include Feb. 22-23 and March 22-23 at Bynum Farms in Indiantown, FL. Keep an eye out at for announcements of additional dates. Visit SBA on Facebook at

Show By Appointment Sponsors

Triple J Ranch
Steed Training
Jacob Livestock
177 Performance Horses
J.W. Brooks Custom Hat Co.
Ranch Feed & Pet Supply Inc
(772) 288-3544 /
Microtel Inn & Suites by Wyndham – Perry, GA
Equestrian Services International
Everglades Farm Equipment
Skyline Vaquero
Don Rich Saddlery
(270) 791-6448



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