From Hunters and Jumpers... to Dressage and Polo
Equestrian Marketing, Public Relations and Event Management

Facebook   Twitter   Pinterist
Equestrian Photography
Join our Mailing List
Powered by ConstantContact

Phelps Media Group is a public relations and marketing firm dedicated to the promotion and success of the equestrian industry.

Press Release


HERLIFE Magazine Equestrian Chic PoloGear Spread

Click on the above photos for details and a high resolution version.

Photographs may be used free of charge only in relation to the PMG press releases they pertain to.

PoloGear Merchandise Featured in April Edition of HERLIFE Magazine

Written by: Abner Pedraza
Client: Aaron’s Catering of the Palm Beaches
Release Date: 2014-04-11

Wellington, FL – April 11, 2014 – Making high-quality products to fit equestrian needs can be challenging, and making them with both utility and style in mind is even more difficult. PoloGear® has always risen to that challenge, so it is only fitting that their products are featured in this month’s HERLIFE Magazine for a spread entitled ‘Equestrian Chic’.

PoloGear® mallets, shirts and helmets are currently gracing pages 26 through 29 of HERLIFE Magazine. A monthly women’s publication, HERLIFE Magazine produces a number of different print publications catering to specific communities, such as the South Florida edition in which PoloGear® is featured. HERLIFE writes on a variety of topics including women’s health, beauty, fashion, lifestyle and parenting.  The issue including the PoloGear® spread can be viewed here:

“Living in the competitive Wellington equestrian world all the topics of HERLIFE are intertwined and the outcome is really singular,” co-founder of PoloGear® Jeanette Sassoon said. “By this I mean the equestrian sport is a lifestyle of action and athleticism that requires a healthy body and mental attitude in order to perform at this top level. Taking this fashion from the horse to the street has really caught on outside of the horse culture, and has allowed more people who may not own a horse to enjoy the equestrian lifestyle through this fashion statement.”


Sassoon continued, “Back in 2000 I was really inspired by the wonderful designs and colors of polo team shirts. After a few years of helping to design and brand many polo teams across the US and internationally, Gary thought that this might be something that we could take outside the equestrian community. By using different themes and fun ideas with the block colors and numbers we were able to make a definite statement and empower those who wear them.  I am eagerly looking forward to designing more equestrian-themed polo team shirts and bringing this trend to the forefront of fashion.”

PoloGear® has been a staple in the Wellington equestrian community since 1992. They offer top of the line apparel and design, as well as premier saddles offering their patented Free Shoulder Saddles™. Always seeking more avenues to best serve clients and their horses' needs, PoloGear® recently joined forces with Trilogy’s Debbie Witty, aligning with a new division of PoloGear®, Performance Saddlery, Inc. In an effort to expand nationally and utilize Witty’s expertise to take saddle design to the next level, their national force of saddle fitters will sell the proven Trilogy® saddles, the Verhan® saddle line as well as all the PoloGear Team Shop®products.

“PoloGear® is honored to have been selected to be featured in HERLIFE Magazine. Women and young women are an important market in polo and for PoloGear®,” Co-Founder of PoloGear® Gary Fellers said. “Our PoloGirl line featured in this month’s issue is a tribute to the women of polo.” 

Polo Gear's dedication to quality and attention to detail is never lost in their production. For more information on PoloGear® and to order products, visit Visit Trilogy saddles by visiting


Home | What We Do | Our Clients | Releases | Meet the PMG Staff | Contact Us
Photo Gallery | Featured Articles | RSS |

© 2020 Phelps Media Group, Inc.
12012 South Shore Blvd., Suite 201, Wellington, FL 33414

All photography may only be used in conjunction with a related press release.

We do not sell our email lists or share our lists with other companies or individuals.