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Larry Dunn and Debbie Hall

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Debbie Hall and Bubba Dunn Team Up to Support Show By Appointment

Written by: Mary Adelaide Brakenridge
Client: Horse Show By Appointment
Release Date: 2014-04-30

Indiantown, FL – April 30, 2014 – Show By Appointment strives to make showing fun, fair and affordable, and key to this mission is the team of Larry Bubba Dunn and Debbie Hall. Dunn and Hall have been involved with SBA from the beginning, drawing on a lifetime of experience and a passion for horses as they work to shape the innovative reined cow horse series.

Both play essential roles in the organization: Dunn announces and plays music during rides at SBA shows, while Hall, the show secretary, is responsible for entries, payouts, reporting show results, making arrangements for the judge and keeping track of riders’ appointments.

SBA co-founder Rick Steed reached out to Dunn and Hall, whom he knew through the National Reined Cow Horse Association, as he and Blair Bynum were getting SBA off the ground. Hall said she was attracted to the new organization because of its unique format in which riders can schedule their own ride times.

“It sounded like a good opportunity for a second cow horse association to come into being,” Hall said. “This way of scheduling was so brand new to western events. One of the challenges at regular shows is that a trainer may show in the morning and have riders at the middle and end of the day – he’s stuck there all day long, and so are most of his clients. With the SBA format, they can schedule a block of time and have a relaxed day. They know what their time is.”

“I can’t remember a time we’ve been off schedule by more than five minutes, which I think is huge,” she added.

Hall has been involved with horses since childhood, first as a competitor and later as a show secretary and judge. She is a carded judge for SBA as well as the National Reined Cow Horse Association and finds that her varied background helps her provide a positive experience for SBA participants. She noted that SBA’s format creates some challenges, but she’s streamlined the system so it runs along without a hitch.

“Most cow horse shows have to be run by a draw, so each class is set, and the horse show software comes already set up for that,” she explained. “There is no software out there yet that I’m aware of to handle something like this, so it makes it a little challenging. We had to develop our own score sheets. It takes a little more manual manipulation, but after the first show, we got it down. You just have to really think about the timing, because it’s all about the schedule.”

Dunn, like Hall, grew up around horses. He served in the military for 36 years, and he began announcing five years ago. He also runs a beef jerky company, Bubba’s Carolina Beef Jerky, which sells internationally and is a big hit with the SBA regulars. Dunn said he has enjoyed the opportunity to announce at SBA shows.

“SBA is wide open – they let you freestyle and be yourself,” he explained. “For me, it can be dry at other events. I really emphasize the people’s names and the horses’ names, and I make them feel good about it. I make sure the kids have fun and have the songs they want to hear when they’re riding.”

He added that the accommodating, welcoming environment is a highlight of SBA shows.

“The trainers really have great skills and they are teaching everybody – adults and children,” he said. “It’s amazing to see that. They help every single person at every event become better at what they do. The people at the shows are just a different breed of people. They all become like family.”

Like Dunn, Hall truly believes in SBA’s mission. She said she’s seen riders embrace the special format once they try it, and she has yet to hear a single complaint about it. She added that she appreciates SBA’s policy of allowing riders to ask for a judge’s review of the tape of their ride if they have questions about scoring.

“In most organizations, a rider can’t ask the judge to take another look at their ride,” she said. “SBA allows you to ask the judge to review the tape and tell you why you got a penalty somewhere. I think that’s important, especially for non pro and youth exhibitors so they understand how to improve.”

Dunn sees a bright future for SBA as it continues to expand and welcome new competitors.

“SBA is growing every day,” he said. “They will get bigger and better as the years go by. If I had little children that wanted to ride, they would be at SBA shows because of the way they treat them. I think it’s just wonderful.”

About Show By Appointment

Show By Appointment’s fresh approach to reined cow horse competition was an unprecedented success in its first season, and now SBA is back for a second year. SBA aims to make showing “Fun, Fair, and Affordable” for competitors.  To accommodate those traveling long distances to show and help busy riders fit showing in at their convenience, SBA allows riders to reserve their own ride times in advance. This cuts down on usual travel expenses such as stall rentals and hotels and encourages competitors to make the trip and join in the fun. 

Each SBA series includes four shows. Riders who compete at three out of the four shows earn a place in the annual Championship Finals, which offer over $100,000 in cash and prizes. Competitors may also qualify for the Finals in absentia by simply sending in entries and payment to each of the four shows.

Sponsorships are available for SBA’s 2014 season, and now is the perfect time to get on board to take full advantage of SBA’s events and associated promotional opportunities. Contact Mary Adelaide Brakenridge at for more information. 

Visit for information and updates on SBA shows. Check out SBA on Facebook at

Show By Appointment Sponsors

Triple J Ranch
Steed Training
Jacob Livestock
177 Performance Horses
J.W. Brooks Custom Hat Co.
Ranch Feed & Pet Supply Inc
(772) 288-3544 /
Microtel Inn & Suites by Wyndham – Perry, GA
Equestrian Services International
Everglades Farm Equipment
Skyline Vaquero
Don Rich Saddlery
(270) 791-6448


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