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Press Release


Cow horse

Polo West Western Event

The residents of Polo West woke up to the Pony Express this morning as Rick Steed of Show By Appointment was joined by riders to deliver invitations to the first of five Polo West Western Exhibitions.

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Polo West Brings Western to Wellington With Free Summer Family Fun This Saturday!

Written by: Kendall Bierer
Client: Polo Gear USA
Release Date: 2014-05-28

Wellington, FL - May 28, 2014 - Western is coming to the city of Wellington this Saturday as PoloGear® joins with Show By Appointment (SBA) to kick off the summer with the first of five free Western Exhibitions. The opening event will take place at the beautiful Polo West lighted arena on May 31, running from 6-9 p.m. with fun for the whole family. Grab your boots and hat and prepare for a night filled with a delicious cookout, concessions and a western demonstration that will have you ready to cowboy up!

Admission is free, food and beverages are available for purchase at family friendly prices so mark your calendars now for Wellington's highlight events of the summer featuring western dressage, reined cow horse, barrel racing, and more!

The events will be held on the following dates from 6-9 p.m. with an after party running from 9-11 p.m.:
May 31 - Western Dressage/Reining
June 28 - Barrel Racing
August 30 - Reined Cow Horse
September 27 - Team Sorting/Herd Work
October 25 - Ranch Horse
Rick Steed of Show By Appointment led eight horses throughout Wellington in the "Pony Express" last Saturday to hand deliver invitations to the opening event, already making the series the talk of the town. SBA, a reined cow horse show company that offers fun, fair and affordable shows for riders of all ages and skill levels, is planning to move its home base to Wellington for the 2015 show season and $100,000 Championship Finals. With the generosity and support of PoloGear®, the "Polo West Brings Western to Wellington" series is the perfect introduction to everything the western discipline has to offer.

PoloGear® began to build a relationship with SBA shortly after venturing into the realm of western dressage. The expansion into the western discipline was a natural progression for the Wellington-based company. Already very much involved in the disciplines of polo, jumping, and classical dressage, PoloGear's founders Jeanette Sassoon and Gary Fellers also have a tie to the traditional western community through their ranch at the base of the Big Horn Mountains in Wyoming.

Sassoon got her first introduction to western dressage through a very special blind paint horse by the name of Cherokee. Originally given to her as a companion for her 24-year-old Prix St. Georges dressage horse Valiant, who was also blind, Cherokee is trying his hand (or hoof) at western dressage with Sassoon. The Wellington community will have a chance to see western dressage firsthand this Saturday evening when the performance begins at 7 p.m. in the Polo West Arena. Cherokee will bring in the American Flag for the traditional National Anthem ceremony.

"Polo West is going to make a great home for PoloGear® and a great home for Western events along with the traditional Friday night polo and Wednesday night dressage," Fellers commented.  "Jeanette and I are very excited to join with Rick Steed and Tom DiRocco of SBA, as well as Lynn Shinkle and Lynn Palm of the Western Dressage Association of Florida who have made this all possible."

Sassoon commented, "Bringing Western riding to Wellington completes the circle of the major disciplines represented here in the Wellington equestrian community.  Personally it completes my journey as I began riding in a western saddle at 5 years old, and then Valiant guided me through my classical dressage period. Now Cherokee is taking me back home to western to complete my circle.  I look forward to working with both dressage disciplines and adding a few more in the meantime."

The Saturday night event will be the first of five events that will wow and amaze the crowds, bringing the Wellington community together at Polo West for a night of good old-fashioned fun.

"Polo West is the ideal location to fulfill our dream of affordable family western fun, which was the founding premise of our SBA organization. We are seeking to have our western venue become a year-round opportunity for both the local residents and to support the local businesses," shared Tom DiRocco of SBA. " Our long term goal is to bring major western competition to Wellington to support our strong local cowboy and cowgirl base."

PoloGear® has been a staple in the Wellington equestrian community since 1993. They offer top of the line apparel and design, as well as premier saddles offering their patented Free Shoulder Saddles™. Always seeking more avenues to best serve clients and their horses' needs, PoloGear® recently joined forces with Trilogy's Debbie Witty, creating Performance Saddlery, Inc., in an effort to expand nationally and utilize Witty's expertise to take saddle design to the next level. In addition to selling the proven Trilogy® saddles the national force of Performance Saddlery fitters will also be selling the Verhan saddle line as well as all the PoloGear® Teamshop™ products.

PoloGear's dedication to quality and attention to detail is never lost in their production. For more information on PoloGear® USA and to order products, visit

Polo West Brings Western to Wellington Fast Facts:

What: PoloGear® is bringing Western to Wellington starting Saturday, May 31, 2014 at Polo West. The family-fun series will be the talk of the town, offering family-friendly events, western demonstrations, cookouts and an after party. Each event is free, and will run from 6-11 p.m. Wear your bolo ties, cowboy boots and grab your hats for an event unlike any other. Dogs are welcome as well, so don't forget to dress up your favorite furry friend and bring them along for a good old western time.

Polo West will host five events from May - October on the following dates:
May 31 - Western Dressage/Reining
June 28 - Barrel Racing
August 30 - Reined Cow Horse
September 27 - Team Sorting/Herd Work
October 25 - Ranch Horse

Remember this event series is Free to spectators, so be sure not to miss the fun!
Event Contact:
Thomas DiRocco
Phone: 561.371.4997
When: Saturday, May 31, 2014
Where: Polo West
2470 Greenview Cove
Wellington, FL, 33414
Time: 6 - 11 p.m.


Palm Beach Polo West

Show By Appointment

Western Dressage Association of Florida


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