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Virginia Horse Center

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Media Alert!: Virginia Horse Center Foundation Blue Ribbon Task Force Session Monday, June 30

Written by: Emily Riden
Client: Virginia Horse Center Foundation
Release Date: 2014-06-23

Lexington, VA – June 23, 2014 – The Virginia Horse Center Foundation  (VHCF) is taking major steps toward financial stability. Foundation leadership is inviting selected members of the media to learn more and partake in discussion of these steps at the first VCHF Blue Ribbon Task Force session. The Blue Ribbon Task Force session will be held Monday, June 30, 2014 at the Virginia Horse Center from 11:30 a.m. to 4:30 p.m.

The Task Force has been created to help implement the long-term plans for financial solidity, strategic management and user-friendly customer service at the Horse Center, while also aiding in prioritizing the Virginia Horse Center’s ongoing needs for capital improvements.

Invited members of the Task Force include local and state level government officials and legislators, members of the Rockbridge community and prominent names from across the horse industry.

The first session of the VHCF Blue Ribbon Task Force will include a tour of the Virginia Horse Center, a catered lunch and discussion of the Horse Center’s status and vision for the future, a group discussion and S.W.O.T. analysis and individual breakout sessions. A complete timeline for the day is provided below. 

Media interested in attending the session should contact Emily Riden at Phelps Media Group by email at Members of the media may also request more information on the proposed topics of discussion prior to the Task Force session.    


MONDAY, JUNE 30, 2014 

1:00 PM – Catered lunch in mezzanine.  Lunch and speakers including brief remarks from Ernie Oare, Glenn Petty, and John Nicholson, the former 17-year head of the Kentucky Horse Park who will review the status of the Center as it is today as well as our vision for the Center’s future. 

2:00 PM - 3:00 PM – Group discussion (agenda to be developed) where we will conduct a “SWOT” exercise utilized by many other similar organizations to determine the issues and the vision for the Center moving forward. S.W.O.T. (strengths, weaknesses, opportunities and threats)

3:00 PM – 4:30 PM – Breakout sessions in smaller groups on individual Issues (agenda to be developed).

Stay informed regarding the improvements, events and announcements from the Virginia Horse Center Foundation! LIKE the organization on Facebook here and visit the website at

About the Virginia Horse Center Foundation:

The Virginia Horse Center Foundation is a 501(c)3 non-profit organization which owns and operates the Virginia Horse Center. The Foundation is proud to be a part of the Rockbridge community, an asset to the state's equine economy, and a resource to the East-Atlantic competition circuit. The Virginia Horse Center stands at the forefront of Virginia's $1.2B equine economy. Founded to promote all disciplines of equestrian sport, its 600 acres of picturesque grounds hold a 4,000 seat coliseum, eight barns to accommodate 1,200 horses, 19 show rings including two large indoor arenas, cross-country and combined carriage driving courses, campgrounds, and full catering and café services. The VHCF also hosts many non-equine events like dog shows, BMX, agriculture programs and the Rockbridge Regional Fair & Farm Show. 


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