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Shapley’s Returns as Supporters of National Horse Show Robinson’s Grooms’ Kitchen

Written by: Kenneth Kraus
Client: National Horse Show
Release Date: 2014-06-24

Lexington, KY – June 24, 2014 - - The National Horse Show announced today that Shapley’s will return again this year as generous supporters of the show’s popular Robinson’s Groom’s Kitchen. The National Horse Show, America’s most popular equestrian showcase returns to the Kentucky Horse Park in Lexington, Kentucky, on October 28 -November 2, 2014.

For the third year in a row, the National Horse Show has been named the National Show Hunter Hall of Fame Horse Show of the Year and is also one of the North American Riders Group (NARG) top rated horse shows.

Those rankings, of course, are based on a number of criteria, but amenities for exhibitors and grooms are high on the list. The Robinson’s Groom’s Kitchen, supported by Shapley’s at the National Horse Show, has received rave reviews.

Shapley’s, providing horsemen worldwide with superior equine grooming products, last year celebrated their 75th anniversary.

Their business began in 1938 when a barber named Henry E. Shapley developed a tonic to treat his customers’ skin problems. An enthusiastic horseman, he soon discovered that the formula worked as well on his horses as it did on his customers. That tonic became Shapley’s initial product, called then as it is now, Original M-T-G, its initials standing for Mane-Tail-Groom.

Over the years, Shapley’s added other grooming items to its line and now offer an extensive and all-inclusive line of equine grooming products. Generations of horsemen around the world representing a wide range of breeds and disciplines, have continued to place their trust in Shapley’s, making them a leader in the horse care industry.

“We are thrilled to be a part of the prestigious NHS and so excited that we can be a sponsor of the Groom’s Kitchen,” said Sally Stith-Burdette, Director of Marketing for Shapley's. “We feel that the grooms are the unsung heroes of the sport and we like to support them in any way we can - from hosting Grooms Classes and Grooms Awards at shows nationally to being able to provide them with a place they can relax and get their meals during the NHS. We know their job is long and hectic and we thank them for making our horses look and feel so good. The NHS has always been the epitome of class and elegance and we are thrilled to be a part of it and a part of history,” she said.

“Shapley’s celebrated their 75th anniversary last year. That obviously indicates a company of great quality and excellent service. We are proud to welcome them back to the National Horse Show,” said Mason Phelps, President of the National Horse Show Association of America. “Their sponsorship of the groom’s kitchen is a very important sponsorship and we thank them for their generosity.”

Shapley’s has been providing horsemen worldwide with superior equine grooming products from MTG to Show Touch Up sprays to Magic Sheen for over seventy-five years.Trust your horse’s turnout to Shapley’s.

With over $850,000 in prize money offered, this year’s show has been designated a CSI-W 5* show by the FEI. In addition to an important World Cup Qualifier, the International Open Jumpers will compete for $530,000 in prize money, while the top rated hunter sections have a total purse of $205,000. Meanwhile, $100,000 is offered to the Amateur/Owner and Junior Jumpers.

The fifth edition of the National Horse Show in Lexington, Kentucky, is set for October 28 – November 2, 2014. The show will once again be held at the Kentucky Horse Park.

For more information about the National Horse Show, visit the website at:

2014 National Horse Show Fast Facts

The National Horse Show is a weeklong championship event featuring “AA”-rated hunters, open jumpers, junior/amateur jumpers, and the ASPCA Alfred B. Maclay Finals. The event will run October 28 -November 2, 2014, indoors in the Alltech Arena at the Kentucky Horse Park in Lexington, KY, site of the 2010 FEI World Equestrian Games.

The Kentucky Horse Park has waived the normal parking fee during the National Horse Show. Parking is free. While dogs are permitted at the Kentucky Horse Park on a leash, no dogs are allowed in the Alltech Arena during the NHS

The Kentucky Horse Park is located at 4089 Iron Works Parkway, Lexington, KY 40511. The KHP is 8 miles northeast of Lexington at Exit 120 on Interstate 75.

2245 Stone Garden Lane Lexington, KY 40513
Cindy Bozan
Phone: (859) 608-3709
Fax: (866) 285-9496

Phone: (516) 484-1865
Fax: (516) 484-1982



Vendors offering equestrian equipment, apparel, jewelry and home furnishings are located in the Alltech Arena.

Additional Contacts:
Vendors  - Matt Morrissey at or call (941) 915-3457

VIP Table Sales – Cindy Bozan at Phone: (859) 608-3709

Advertising and Program Sales – Dee Thomas at Phone: 561-310-7679

Sponsorship – Mason Phelps at or 561-753-3389
Susie Webb at or 301-520-6162


HILTON – DOWNTOWN – 859-231-9000 – Approximately 6 miles
CLARION HOTEL (formerly Holiday Inn North) – 859 – 233-0512 – Approximately 4 miles
FAIRFIELD INN & SUITES BY MARRIOTT - 859 -977-5870 - Approximately 4 miles
FOUR POINTS SHERATON – 859-259-1311 – Approximately 4 miles
LA QUINTA – 859-231-7551 – Approximately 4 miles
KNIGHTS INN – 859-231-0232 – Approximately 4 miles
EMBASSY SUITES – 859-455-5000 – Approximately 4 miles
MARRIOT GRIFFIN GATE – 859-231-5100 – Approximately 4 miles
RESIDENCE INN – 859-231-6191 – Approximately 5 miles
COURTYARD BY MARRIOT – 859-253-4646 – Approximately 5 miles
HOLIDAY INN GEORGETOWN – 502-570-0220 - Approximately 6 miles
RAMADA INN – 859-299-1261 – Approximately 6 miles
RED ROOF INN – 859-293-2626 – Approximately 6 miles
HAMPTON INN – 502-867-4888 – Approximately 6 miles
SUPER EIGHT – 502-863-4888 – Approximately 6 miles
MICROTEL INN & SUITES - 502-868-8000 - Approximately 6 miles

For further information on housing in the Lexington area, we invite you to visit: and

Kentucky Horse Shows, LLC
P. O. Box 11428
Lexington, KY 40575-1428
859-233-0492 (phone)
859-233-0495 (fax)

Horse Show Secretary:
Cindy Bozan

Re: News and Information:
Phelps Media Group, Inc.
12012 South Shore Blvd
Suite 105
Wellington, FL 33414
561-753-3389 (phone)
561-753-3386 (fax)


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