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Press Release


Guatemala in Spring 2014

Pedro and Norman

Spring trip to Guatemala in 2014

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The Alltech FEI World Equestrian Games™ 2014 in Normandy supports JustWorld International

Written by: Xavier Boudon
Client: JustWorld International
Release Date: 2014-06-30

On the occasion of the Alltech FEI World Equestrian Games™ 2014 in Normandy, the Organizing Committee of this planetary event scheduled from 23rd August to 7th September this year has decided to officially support the humanitarian organization JustWorld International. This makes JustWorld International one of just four charities to benefit from the outstanding visibility offered by this exceptional equestrian event.

Joining forces

"It's an incredible honor for JustWorld to be chosen!" exclaimed Jessica Newman when the sponsorship was announced. Indeed, the Games, which are held once every four years, are a precious opportunity to raise public awareness. With over 500,000 visitors expected over the course of a fortnight, this is a chance to promote projects funded by the charity in Guatemala, Honduras, Cambodia and Colombia, with the help of the whole equestrian community. 

"This event is also an opportunity to bring together many JustWorld Ambassadors who live all over the world – whether they are judges, speakers, riders or partners," adds Newman. "I would like to thank everyone in the Organizing Committee for this invaluable show of support. It reinforces our desire to expand our action to the whole world and establish a household name for JustWorld within equestrian sport." 

Norman, the JustWorld Ambassador!

The first visible consequence of the support is the JustWorld logo that Norman, the mascot of the Games, will wear on his t-shirt! That’s right: the loveable stuffed horse that has been travelling around show grounds for two years now has become an influential JustWorld supporter!

An active presence

JustWorld’s volunteers will unite to make the most of this extraordinary opportunity. A stand has been offered to the charity in the heart of the Games Village at the Alltech FEI World Equestrian Games™ 2014 in Normandy. Members of the charity, who will provide information about the humanitarian projects, will welcome visitors who come to the stand and operations carried out and funded by JustWorld in fields such as education, nutrition, basic health and hygiene and Leadership/vocational training. A daily drawing will be open to visitors, with various prizes donated by JustWorld’s partners including once in a lifetime opportunities to meet and spend time with world famous ambassadors. Last but not least, merchandise bearing the JustWorld logo – badges, caps, t-shirts and belts – will be sold on the stand to raise funds for the charity.

Note these two addresses to stay informed about activities and opportunities to meet with JustWorld Ambassadors on the stand and to discover the prizes to be won during the draws:

To find out more about JustWorld International

JustWorld International is a humanitarian organization registered as a 501(c)(3) association in the United States and as a 1901 law association in France. JustWorld is also part of the Lombard Odier Philanthropic Foundation, an umbrella foundation registered in Switzerland and exempt from tax. JustWorld has no political or religious affiliations. JustWorld International acts as a catalyst to provoke positive changes in developing countries. JustWorld International is able to accomplish this kind of progress thanks to partnerships with local organizations. Its projects aim to offer basic education and professional training, as well as nutritional, health and hygiene programs for children in poor communities in Honduras, Cambodia, Guatemala and Colombia. More information is available on  

About the Alltech FEI World Equestrian Games™ 2014 in Normandy

The Alltech FEI World Equestrian Games™ 2014 in Normandy will lead the way for other major events in France: the Euro 2016, the World Handball Championships in 2017 and the Ryder Cup in 2018. Organized every four years, alternately with the Olympic Games, under the authority of the Fédération Équestre Internationale (FEI), the World Equestrian Games represent the biggest equestrian event in the world.   For a fortnight, from August 23 - September 7, the event will boast the equivalent of eight world championships, one for each discipline featured on the program. Three of them are Olympic sports (Jumping, Eventing and Dressage) and a fourth one is present at the Paralympic Games (Para-dressage).  In addition to the four other disciplines (Endurance, Vaulting, Reining and Driving), the organizers have included two demonstration sports, which are played by teams, polo and horseball. Taking place two years before the Olympic Games in Rio, the Alltech FEI World Equestrian Games™ 2014 in Normandy will showcase the world elite of equestrian sport for the 500,000 spectators expected. This event offers quality of event sites, intensity of the competition and an unparalleled level of participation where 76 nations will be represented and almost 1,000 horses and competitors will come together to provide entertainment and performances that will never be forgotten. More information is available on


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