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Press Release


Kevin Staut, Jessica Newman (center)and Pedro Cebulka (right) with JustWorld volunteers.

Kevin Staut autograph signing.

Honorary Ambassadors

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Kevin Staut and JustWorld Open Eyes With Meet and Greet at 2014 Alltech FEI World Equestrian Games Normandy

Written by: Kendall Bierer
Client: JustWorld International
Release Date: 2014-09-02

Normandy, France –September 2, 2014 – The line to meet the number one French Show Jumper and Ambassador, Kevin Staut, stretched from the JustWorld International stand throughout Games Village with adoring fans yearning for the opportunity to meet the French celebrity on Saturday, August 30, 2014.

The highlight event was nothing short of a success as Jessica Newman, JustWorld International’s founder and Executive Director, along with Staut greeted the crowds and told the story of JustWorld International. The non-profit organization, based in France and the United States, is one of only four official charity partners for the 2014 AlltechFEI World Equestrian Games (WEG) 2014 in Normandy. A dream for the organization as they raise awareness and funds to pursue their mission of acting as a catalyst for positive change in the developing world.

“It’s  absolutely amazing for JustWorld to be selected as the charity partner for the WEG, it was always a dream and in our long term strategic plans,” Newman explained. “JustWorld is 11 years old now, and our goal was to launch worldwide. We have really focused on launching in North America for the last 10 years, but exactly two years ago we launched in Europe with a huge response and success.”

Newman continued, “To be right at the end of our two-year period, and to be a part of the WEG while having such huge support is just amazing! We have 20 volunteers here that came for the two weeks to volunteer their time—I can’t say enough.”

Staut has been an active JustWorld Ambassador for the last 8 or 9 years, but his relationship with the outstanding non-profit organization grew exponentially when he packed his suitcase and jetted off with 16 other Ambassadors to the JustWorld project in Phnom Penh, an overpopulated city in Cambodia with thousands settled in precarious housing conditions, facing unemployment and the lack of sufficient resources to provide education and social services. Among the affected is an entire generation of children.

For Staut, the trip was personal.

“I‘ve known Jessica a long time and I’m really proud to be part of JustWorld International, we have been working together now for 10 years, and at the beginning I did really small things, but in the past two years things have developed progressively,” Staut said. “I have an adopted sister from Cambodia, and she’s 12 years old. Now I’m really trying to help Jessica as much as I can because I see my sister in these children, the ‘what could have been’. I have my competitions, shows and job, but last year I went to Cambodia, and in three weeks I am going to Guatemala. I’m really impressed by what Jessica is doing. She works so hard and gives a lot of herself for their mission.” 

The next highlight of the 2014 WEG is an aoutograph session with new jumping stars, Alex Zettermann (SWE) and Daniel Bluman (COL), also JustWorld Ambassadors, on Friday, September 5 at 5:00 pm at the JustWorld International booth (D40 in the Games Village). French actress and JustWorld Celebrity Ambassador Marina Hands will also host an autograph session on Sunday, September 7 before the Jumping Final 4 at the D’Ornano Stadium.

Honored Ambassadors
Hannah Selleck, Games Ambassador and JustWorld Ambassador (photo © against the bottom), daughter of the famous American actor Tom Selleck (seen in Magnum, Friends, Blue Bloods and many other films and TV series), will arrive to the Games Monday, September 1, and will undoubtedly pass by the JustWorld stand (D40 in the Games Village).

Games Village Prizes
Traditional sweepstakes are offered daily with many JustWorld prizes up for the winning. Tickets are sold for € 2 in favor of their numerous projects across the globe. The tickets are available from JustWorld volunteers dressed in formal Games jackets, designed and sponsored by the official JustWorld partner, Padd.

Among the special prizes offered by JustWorld partners, participants can win an internship with exceptional equestrian artist Pierre Fleury, a visit to the National Stud, the "Versailles of the Horse," offered by Haras du Pin Tourism, jackets, polo shirts and caps offered by Equistro, delicious gourmet baskets signed "Gourmandie" quality label Norman products, or DVDs and movie posters autographed by French actors Marina Hands and Guillaume Canet.

The JustWorld International booth is open to the public from 11:00 to 9:30 p.m. every day (except on September 1, when Games Village is closed), booth D40 Games Village. Visitors  will be able to find all the details about the projects carried out by JustWorld, and will be able to buy pins, key chains, hats and bracelets provided by Horseware, one of the most loyal partners of JustWorld. Visitors will also have the opportunity to watch the report made ​​by Equidia Life about Kevin Staut’s visit to Cambodia last October.

More information  

Press contact JustWorld International:
Kendall Bierer
Tel. : 561.309.9873 –  


About JustWorld International

JustWorld International, based in both the United States and France, is a non-profit organization that funds programs to support children in impoverished communities across the globe. If you would like to find out more information on JustWorld International, or if you would like to get involved, please visit


JustWorld International is a 501(c)(3) charitable organization in the United States and a registered Association 1901 in France. Tax-deductible donations are accepted in Switzerland and JustWorld’s supporters may send their donations to Fondation Philanthropia, a Swiss public-benefit umbrella foundation. Tax-deductible deductions are also accepted in Canada. Canadian donors, please click here to donate through Tides Canada. JustWorld International has no political or religious affiliation.

About the Alltech FEI World Equestrian Games ™ 2014 in Normandy
Held every four years, alternating with the Olympic Games under the support of the International Equestrian Federation (FEI), the World Equestrian Games are the largest equestrian event in the world. For 15 days, from August 23 to September 7, the event offers the equivalent of eight world championships. Three of them are Olympic disciplines (Jumping, Dressage and Eventing), the fourth is the Paralympic Games (Para-Dressage). In addition, four other equestrian disciplines are included (Endurance, Vaulting, Reining and Driving).  Organizers have also added two team sports, Polo and Horse-ball.  The Alltech FEI World Equestrian Games 2014 expects to draw around 500,000 spectators to witness the elite global equestrian sports. This is an event where the quality of venue, the intensity of competition and the level of participation (76 nations represented, almost 1,000 horses and athletes) should combine to provide a high degree of entertainment and performance.


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