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Press Release

ATTACHED PHOTOS

Il Salto scarf

L.Lavone Il Salto scarf

L.Lavone "Il Salto" scarf

L.Lavone "Il Salto" scarf

Click on the above photos for details and a high resolution version.

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Tack Shops and Retailers: Preorder Stunning L.Lavone Scarves Now!

Written by: Emily Riden
Client: L.Lavone http://www.llavone.com
Release Date: 2014-09-25

Wellington, FL – September 29, 2014 – L.Lavone believes that a simple scarf can transform an entire outfit or become a lasting keepsake. That is the philosophy behind the stunning new “Il Salto” scarf, now available for wholesale preorder.

The vibrant silk-screened scarf is an Italian-made 90cm x 90cm silk scarf beautifully packaged in a distinctive L.Lavone box. The first scarves will ship November 2014, arriving in stores just in time for holiday sales.

Click here for pricing information and to complete the wholesale order form.

Retailers pre-ordering three or more scarves will enjoy additional perks as Preferred Wholesale Partners. Benefits of being a Preferred Wholesale Partner include inclusion in L.Lavone press releases and in advertising and social media campaigns promoting the brand and “Il Salto” nationwide.

The limited quantity, exclusive “Il Salto” design was skillfully created by Julie Anna Freund. An accomplished artist and an equestrian herself, Freund has a particular talent of portraying the English sport horse, and earlier this year her artwork was chosen as the design for the esteemed Hampton Classic Horse Show’s official poster.

Designing a wearable piece of art was a new experience for Freund, but it was one that she enjoyed immensely. 

“It’s always great to be able to see your work go beyond just an image on the canvas,” Freund said. “It was a process to combine the traditional medium into a digital work of art to be used for fashion. For this design, I worked in many layers, just as I do in painting. However, because it was on the computer, I had more of an opportunity to play around with composition and color.”

Included with each “Il Salto” scarf is a short biography of Freund giving insight into the creative individual that help to design the fashionable work of art.

Coinciding with the launch of Freund’s “Il Salto,” L.Lavone is pleased to announce the selection of Gretchen Almy as the second artist that will design a L. Lavone silk scarf.  Almy is an accomplished equine and canine portrait artist with collectors across the United States. To view Almy’s artwork and to learn more about the newest L.Lavone artist visit her website here: http://almynews.blogspot.com/.

To learn more about L.Lavone visit www.llavone.com. For questions regarding pre-ordering or to learn more about L.Lavone’s Preferred Wholesale Partner Program call Michelle at (561)319-6253. 

 

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