From Hunters and Jumpers... to Dressage and Polo
Equestrian Marketing, Public Relations and Event Management

Facebook   Twitter   Pinterist
Equestrian Photography
Join our Mailing List
Powered by ConstantContact

Phelps Media Group is a public relations and marketing firm dedicated to the promotion and success of the equestrian industry.

Press Release


Thank You Longines (Cambodia)

Click on the above photos for details and a high resolution version.

Photographs may be used free of charge only in relation to the PMG press releases they pertain to.

45,000 Meals to Disadvantaged Children Through Longines

Written by: Kendall Bierer
Client: JustWorld International
Release Date: 2014-12-26

Wellington, FL – December 26, 2014 – Children around the world are holding up signs saying, “Thank you Longines,” to express gratitude for Longines’ generosity that has provided 45,000 meals for children in need. JustWorld International would like to recognize and celebrate Longines’ passion for social responsibility, and for helping to make a difference in the lives of more than 3,500 children. JustWorld’s partnership with Longines has allowed the nonprofit to reach new heights in accomplishments for its global projects, located in the developing countries of Cambodia, Colombia, Guatemala and Honduras. Longines’ immense contribution to the JustWorld projects has put them at the forefront of charitable giving at some of the most influential and world-renowned international horse shows across the globe.

Putting the Children First

JustWorld International provides funding and support for underprivileged children in developing countries. JustWorld focuses its efforts on providing nutrition, education, healthcare and leadership programs to children around the world, as the organization believes that these are the four essential pillars needed to build a brighter future. Longines’ support has assisted in all of these areas, but especially in the critical area of providing nutrition.

Jessica Newman, Founder and Executive Director of JustWorld emphasized, “While learning the fundamentals of education and becoming an educated member of society is crucial, food is an undeniable necessity. Longines brings not only valuable and practical help, but they are influencing the foundation of our programs. Feeding these children offers a chance to break the gridlock in which the surrounding society has placed them, by providing the most basic of needs so that we can continue our mission to educate, care for, and develop children in ways that their own communities cannot. The funds contributed by Longines are making a significant impact to aid in our mission.”

Making a Difference, Step by Step

Walter von Känel, President of Longines: "We congratulate our partner for the excellent work it does. Longines has always been aware that creating the best possible conditions for young people to grow up is the key for a better future. This is why our support to JustWorld International, an institution combining its dedication for the well-being of children with its passion for equestrian sports, is so important for us."

"I used to say to our donors that the important thing is not so much the amount given, but rather the number of donors and donations," Newman said. "The repeated generosity of Longines as a partner during some of the biggest international equestrian events has made a huge impact. Through their concept of "Longines Clear The Jump" which took place in venues including Lyon (France), St. Gallen (Switzerland), Paris and Chantilly (France) and Los Angeles (CA) has shown their true commitment to make a difference in the daily lives of these children."

Newman continued, “Thanks to Longines, 3,500 children will benefit from adequate nutrition, which will in turn assist in promoting a better learning environment. This generous act goes to show that even just one initiative can make a true difference in the lives of those in need."

Longines and JustWorld gather around common core values such as sharing, raising awareness, mutual aid, and openness to others. It is these common values that make the partnership a perfect match.

“I am proud to count Longines among our most loyal partners, and I am convinced that we are only at the beginning of a long and beautiful journey, of which children around the world will benefit greatly,” Newman concluded.

About JustWorld International

JustWorld International is a not-for-profit, humanitarian organization that funds life-changing education, nutrition, health and hygiene, and leadership and cultural development programs for impoverished children in Cambodia, Honduras, Guatemala, and Colombia.

JustWorld International is a 501(c)(3) charitable organization in the United States and a registered Association 1901 in France. Tax-deductible donations are accepted in Switzerland and JustWorld's supporters may send their donations to Fondation Philanthropia, a Swiss public-benefit umbrella foundation. Tax-deductible donations are also accepted in Canada. Canadian donors please visit: JustWorld International has no political or religious affiliation.

About Longines

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 140 countries.



Home | What We Do | Our Clients | Releases | Meet the PMG Staff | Contact Us
Photo Gallery | Featured Articles | RSS |

© 2020 Phelps Media Group, Inc.
12012 South Shore Blvd., Suite 201, Wellington, FL 33414

All photography may only be used in conjunction with a related press release.

We do not sell our email lists or share our lists with other companies or individuals.