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Phelps Media Group is a public relations and marketing firm dedicated to the promotion and success of the equestrian industry.

Press Release


May/June Cover of the Competitive Equestrian

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The Competitive Equestrian Magazine Introduces a New Collaborative, Inspirational and Economical Approach to Equestrian Publication Marketing

Written by: Courtesy of Client
Client: Phelps Media Group, Inc.
Release Date: 2016-05-25

PORTLAND, OR - May 24, 2016 - Equestrian Communications USA LLC, Publisher and Executive Editor Lorna Lowrie announces an all-inclusive multi-media platform to market to an audience engaged in the Hunter, Jumper and Dressage disciplines.
As the owner and producer of the successful multi-discipline Flying Changes magazine, a monthly staple in the Pacific North West, Equestrian Communications USA LLC identified a void in the equestrian publication marketplace.
Developing Relationships and Brand Awareness Via All-Inclusive Marketing
“After 25 years as a Communications and Loyalty Program Director for major consumer brands, living and working in Europe, Asia-Pacific and the United States, I found an opportunity to combine my marketing expertise and equestrian life by purchasing Flying Changes magazine,” said Lowrie. “Gaining insights from Flying Changes and by researching the national and international equestrian publication offerings, I found that while there are many beautiful magazines available, none were truly tailored as an equestrian community publication supporting riders, trainers, owners, products, services and show management. It became clear that the advertising rates were prohibitive for many of the publications, and that a quality platform with cost effective rates, supported by a goods and services directory would be beneficial to the industry at large.”
The team at The Competitive Equestrian believes in working together to share important event news and information at all levels. The magazine not only appeals to those already involved in the sport but also guides and directs those interested in joining the equestrian community. The Trainer and Services sections of the publication are key tools available to promote business. One low annual fee provides placement both in the magazine, digital version and online, complete with embedded links, and offers discounted advertising rates for those registered.
All-Inclusive advertising in this publication is focused on providing an exceptional value. Advertisers make one single payment, starting at $500 for a full-page advert placement. This single rate includes placement in the print and digital magazine, the following newsletter and at As an added value, single or multiple embedded links within the digital editions of the advert can lead readers direct to a website, to video, an online store or even email amongst other options, all of which is supported by a vibrant social media strategy.
Where ROI Meets Exceptional Service
“Return on investment and customer satisfaction are in my DNA and in the extras that we as a publication offer, such as providing an interactive version direct to our clients,” said Lorna Lowrie. “We even provide full website packages starting at $1,500 and excellent creative rates.” 
I’ve been working with Lorna, and the team at The Competitive Equestrian since the beginning and have always received top-notch service. Their willingness to place our needs first, combined with a constant, can-do attitude, is refreshing to find in this industry. Working together to create engaging content across print and digital channels has been a rewarding experience, and something our company looks forward to continuing, said Jessica Sherman, Barn Pros Nationwide.
Readers, advertisers and content providers enjoy the feeling of ownership of the publication; this is encouraged wholeheartedly. New ideas are welcomed, articles submitted will be printed, and stories will be told - what a fresh approach. Your Sport, Your News, Your Business, yes this really is your magazine.
Partnering for Success
The Competitive Equestrian holds a strong belief that building partnerships is the future to our sports development. In working with high profile Shows, Circuits, Tours and Leagues on a National and International basis while embracing the needs of localized circuits and events we create event awareness while sharing pertinent news of success to enthusiasts. The publication is provided free of charge not only at partner events, but also in tack stores in the US and Canada, this no barrier approach for readers supports distribution growth and engagement.
Join The Competitive Equestrian Community
The Competitive Equestrian welcomes new advertising partners now; they are ready and available to talk to you, to listen to your goals and to offer guidance on how to make the best of your marketing budget.
For more information, please call 503.317.4956 or email Lorna to discuss your needs.
About The Competitive Equestrian
The publication debuted in November 2015 and is targeted at the US and Canadian audience while connecting Internationally to support equestrian business relationships.
The publication is produced to the highest standards with beautiful photography, and is both presented in a printed and digital format six times per year. And to ensure consistent and timely news reaches the audience, an interim digital newsletter/magazine is published in-between print months.
Media Kit Link:
Magazine Link :
Lorna Lowrie
Publisher and Executive Editor
The Competitive Equestrian
(503) 317 4956


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